Wednesday, July 13, 2011

Viral marketing - Yakult

Yakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.

Let's see one of it's advertisement to recall your memory

When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.

Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.

Yakult's Home page:

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