Saturday, July 2, 2011

Wall's Talking Dog

Wall’s have been making sausage since 1786 and provide perfect and tasty sausage to people.

Recently, Wall’s introduced a miniature talking dog, called Alan, as outlet for men’s feelings to being served Wall’s sausages. Alan will be lending a 'voice' to men who find it difficult to express moments of appreciation.

Wall’s well used a talking dog character as part of an integrated campaign to create a new generation of fans of the brand. Actually, most people like Alan, is lovely and funny character. A memorable character helps brand establish a positive images and remember easily. Wall’s did it successfully.

Unfortunately, I want to try Wall’s but unable to buy in HK now.

Let’s be a fan of Alan, I am one of them too.

Facebook - Successful viral marketing

 Facebook ( is an online social networking directory that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
The platform enables anyone, anywhere, to build complete applications that members can choose to use. Applications range from photo sharing to graffiti walls and everything in between.

Facebook is not only the leader of social networking service but also viral marketing.
Facebook Ads can reach your target customers and connect with more than 500 million potential customers. On the other hand, it can deepen your relationships with your customers by Facebook Page. Use Facebook "like" button to increase the ad's influence and build a community around your business.

Hence, Facebook have a strong power to share information, it is good to using for online maketing.

Friday, July 1, 2011

What is Viral Marketing?

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. Find out how you can successfully use Viral Marketing to market your business.

The two main forms of online viral marketing are through passalong-emails or discussions within social networks.

Passalong has worked well for video clips, either where they are attached to the email or where the email contains a link to download the chip.

Social networks play an importance role in influencing perceptions about brands, products and suppliers. Large differences in gender and age on the types of products discussed, but recommendations on restaurants, computers, movies and vehicles are popular in all categories.

Viral Video Marketing, Why Is It So Effective?

What is Video Marketing?

I put video marketing very simply, it is about putting video content and distrubing it widely in the internet in a very focus and structured way. And the way that works, it is because something call Universal Search.

Univeral Search is introduced by google in 2007. It means when you search for something in google, the results come up are not only web pages, including videos. Below is the example, If I type "Ironman" into google, after few web pages, there are two videos clips placed in the middles of page one. If you click on the videos, you can see the latest "Ironman" movie trailer.

I guess you may ask why google is so keen on video?

It is becasue google bought youtube for 1.65 billion US dollars in 2006 and google awares there is explosion and popularity of online video.

Let me show you some statistic:
1. More than 1 billion videos viewed on youtube every day.
2. More than 20 hours of video uploaded to youtube every minute.
3.Businesses spend more on online advertising than on TV.

Thursday, June 30, 2011

Cool's Profile

Hello everybody, welcome to our blogger.
I am Cool. The sleepless guy in the team. I am a positive person and always like to share all my happiness to my friends.

I am a lucky person and I always have lot of good friends around me.

In the following, I would work together with my Kai-ly classmates to share our views of viral marketing. We would share a lot of funny and exciting videos in our blogger. Don't miss the chance to get fun in our blog.

Icy Ice Icey

Hello! I'm Icey. I am an active person, usually I like to read, Internet, blogging, sleeping and watching drama, but I like to play outside for sailing on hoilday!

This summer, we have no long vacations, no sun and the beach, we are faced with only coursework, but fortunately this semester's class is not boring, I met many classmates and I am interested in learning something about internet, so, luckily, I had a very substantial summer!

Monday, June 27, 2011

funny profile of Patrick Kwong

As Patrick Kwong is a person which like search the innovative things and always have funny idea.
- Like thing about a idea who all friends to do, e.g. when go out, look at top and give a “wow”. After that, leave.
- Like trying the most innovative things, e.g. testing how tall of a whole mentos with Coke, how expose of dry ice with water etc.
- always try the new restaurant and recommend friends to try, e.g. Ming General Japanese Sushi Restaurant

That is Patrick Kwong’s Profile.
Thank you!