tag:blogger.com,1999:blog-49561031440229097152024-03-22T11:36:16.282+08:00SPD4290-301-2010 - Viral & Video Marketing (Food and Beverage)Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.<br>
Key points<br>
1) Viral marketing is a word-of-mouth marketing but in digitally<br>
2) Effortless to transfer to others people<br>
3) Scales easily from small to very largeSPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-4956103144022909715.post-88288625596123260842011-07-25T03:52:00.000+08:002011-07-27T01:02:11.271+08:00Today News --- Subscribe to RSS in our Blog!!<div class="MsoNormal"></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan;"><span lang="EN-US" style="font-family: "Times New Roman","serif";">If you want to track our blog all the time and receive the latest information from blog, then you have to use our new function - RSS feed!</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBSVg9LQvaAvWaWRXor0GhD1pegA7nYGH7LfSUNVKJ8MMtpJQg0mi56I4OnrcIFUGx3OUsbXAdoYIdBZ8BEauoldrRefVk99yMsk5o6nbUr_onjrvatdJqQHOeZ2ZapapGxzIMbNpS/s1600/rss.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBSVg9LQvaAvWaWRXor0GhD1pegA7nYGH7LfSUNVKJ8MMtpJQg0mi56I4OnrcIFUGx3OUsbXAdoYIdBZ8BEauoldrRefVk99yMsk5o6nbUr_onjrvatdJqQHOeZ2ZapapGxzIMbNpS/s200/rss.jpg" width="200" /></a></span></div><span style="font-size: small;"> </span><br />
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</div><span style="font-size: small;"> </span>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-86501091167195951462011-07-24T16:29:00.000+08:002011-07-24T16:29:17.858+08:00Google PlusGoogle Plus’ birth gathered many speculations from the users, and since one of its purpose is to rival the leading social media site Facebook, excitement arose everyone. But what is this news that employees from Facebook gathered around Google+ and signed up? Well, let us not forget that maybe some of them just wanted to snoop around. Currently, Facebook has 750 million users as of the current date and Google is aimed at surpassing that number if not level with them.<br />
<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/xwnJ5Bl4kLI?feature=player_embedded' frameborder='0'></iframe></div><br />
Although Google+ is still in testing and trial process. It will be an exciting race for both Social Media giants, apparently, the race is on. Whatever is the reason why Facebook employees gathered around the new social media site, is giving Google+ the heads up in numbers. They are obviously helping Google+ reach their goal. For curiosity’s sake, we will go ahead and post the names of the Facebook guys that you can find in Google+ and possibly follow.SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-18988495263935738972011-07-19T02:48:00.002+08:002011-07-19T02:54:38.768+08:00Heineken's The Entrance video goes viralPlease click the photo below, enter your birthday and watch the funny video on <b>YouTube</b> by Heineken.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.youtube.com/user/HeinekenTheEntranc?blend=7&ob=5"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYSVBksFfGEw6MHxj4gG3UvCYUMtFIERByCZSrI9HoJmGRlVpojkAM2DCmg1UpWFPSr0Jfu_bSbnS-wqLGoac-vn8ZQHnCE_hpyxaSepG39Ii9yTuTn2wocY-2Dr0oL2db_451w-R0/s400/%25E6%259C%25AA%25E5%2591%25BD%25E5%2590%258D.jpg" width="400" /></a></div><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif";">Is it so funny? This is a new Heineken's video ad! (Taiwan special version)</span><span lang="EN-US" style="font-family: "Times New Roman","serif";"> </span><span lang="EN-US" style="font-family: "Times New Roman","serif";">Heineken has been making waves in the ad world</span><span lang="EN-US" style="font-family: "Times New Roman","serif";">. This time, </span><span lang="EN-US" style="font-family: "Times New Roman","serif";">Heineken have a private page on YouTube and they made this funny "flash" video on YouTube. </span><span lang="EN-US" style="font-family: "Times New Roman","serif";">T</span><span lang="EN-US" style="font-family: "Times New Roman","serif";">his ad has quickly racked up 3 million views</span><span lang="EN-US" style="font-family: "Times New Roman","serif";"> (including the original one)</span><span lang="EN-US" style="font-family: "Times New Roman","serif";"> due to a clever campaign with additional content on Facebook and YouTube.</span><br />
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<i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="color: grey; font-family: "Times New Roman","serif";">“The video focuses on the man’s interactions with all the guests, which are all pretty epic. We see him give an eye back to a rather salty looking sailor, get in a mock duel with a gunslinger, and even shoot some hoops. My favorite had to be the mock karate battle, which had some pretty slick moves to get possession of the Heineken bottle. In the end, our star joins the band on stage, adding in some jazz (yaz) flute, and getting the party really started.”</span></i><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="color: grey; font-family: "Times New Roman","serif";"> January 14, 2011 | Author Social Trooper</span></i><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="color: grey; font-family: "Times New Roman","serif";"></span></i>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-18554094862941069202011-07-18T18:34:00.000+08:002011-07-19T13:50:15.661+08:00I'm here @ a striking online cinema<div style="font-family: Times,"Times New Roman",serif;"><span lang="EN-US" style="color: #333333; font-size: 11.5pt;"><span lang="EN-US" style="color: #333333; font-size: 11.5pt;">I’m Here is a creative collaboration between Spike Jonze and ABSOLUT VODKA, acknowledging the brand’s position as a pioneering and culture-shaping brand. Now, I’m Here, is globally released on <a href="http://www.imheremovie.com/">www.imheremovie.com</a>. </span></span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="color: #333333;"></span><span lang="EN-US" style="color: #333333; font-size: 11.5pt;"><span lang="EN-US" style="color: #333333; font-size: 11.5pt;"><br />
I'm Here is a love story about two robots living in Los Angeles. The sad-eyed robot librarian Sheldon leads a lonely and methodical life, until he one day meets Francesca, a creative and free-spirited female robot. Robot romance develops and the story is just as beautiful as it is unpredictable.<br />
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<span lang="EN-US" style="color: #333333; font-size: 11.5pt;">On <a href="http://www.imheremovie.com/">www.imheremovie.com</a>, everyday has 5,000 viewers sign in and enjoy the movic. Although the ABSOLUT's product don't appear in the movic, people see its brand name. Also, it get lots of media coverage and linkage to its company website. Therefore, it is a successful integration between PR event, video and online marketing.</span></span></span></div><div style="font-family: Times,"Times New Roman",serif;"><br />
</div><div style="font-family: Times,"Times New Roman",serif;"><span style="color: #333333;">Here is the trailer of the movic<br />
</span></div><div class="separator" style="clear: both; font-family: Times,"Times New Roman",serif; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/Qow5_R0ab7w/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/Qow5_R0ab7w&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/Qow5_R0ab7w&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div style="font-family: Times,"Times New Roman",serif;"><span style="color: #333333;">For the whole 30-minute film, please go to <a href="http://www.imheremovie.com/">www.imheremovie.com</a></span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-29201363596694361972011-07-17T13:30:00.002+08:002011-07-27T01:04:20.798+08:00How Would Be a Successful Viral Marketing?We have shared many successful viral marketing examples of food and beverage sector in our blog. What are their key successful elements?<br />
After our analyze, we would list out few basic elements of viral marketing.<br />
<br />
1. Give away valuable products or services<br />
"Free" is the most powerful word in the world. For instance, "Mini Flash Game"which always comprise company's products and service. As it is free, most customers are willing to play it. If they think the games are interesting, they even will share it to their friends via differenet media such as facebook, twitter, etc. Another example is "Group Buying". Although it is not free, it gives away value to customers. Pls see it: <a href="http://spd4290-fnb-marketing.blogspot.com/search/label/Ammeter%20Chan">http://spd4290-fnb-marketing.blogspot.com/search/label/Ammeter%20Chan</a><br />
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2. Provide for effortless transfer to others<br />
Virus only spread when they are east to transmit. The medium that carries your marketing message must be easy to transfer and replicate. In addition, you must simplify your marketing message so it can be transitted easily and without degradation.<br />
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3. Verify that your website is ready to handle the traffic<br />
Plan for scale so that the success so that you are prepared to handle the increase in traffic and subsequent increase in business.<br />
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4. Exploits Behaviors and Needs<br />
Viral marketing is based on being liked by people because either they need it or feel pride in getting associated with it .SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-9129693711730342602011-07-16T20:15:00.003+08:002011-07-27T02:19:01.389+08:00iPhone & Android Apps for promotion<div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxsr8-gF-AHZPscICUfYWNudBRUxatUwgsjR7DM6u_CTX1ZjwZV7_NvFJaVNDJF02x9upfjJHwH2BrF5zxQErgOKTBoUcKOPdjwI4-EI6VX2caj827Jba69VwREHw9r1aWkeygUSlI/s1600/imagesCAO81VVC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxsr8-gF-AHZPscICUfYWNudBRUxatUwgsjR7DM6u_CTX1ZjwZV7_NvFJaVNDJF02x9upfjJHwH2BrF5zxQErgOKTBoUcKOPdjwI4-EI6VX2caj827Jba69VwREHw9r1aWkeygUSlI/s1600/imagesCAO81VVC.jpg" /></a></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Smart phone is a trend, especially iPhone & Android. Most youngster and business may have one of this or both. And the advantages of iPhone & Android smart phone have much application software (apps) for using which can suitable the owner style. </span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">So using app in marketing become common now. And most company starts to develop their company apps. Why need develop the apps for smart phone. It is because the number of user in iPhone & Android are increasing. If an apps are useful, have benefit and make more convenience for the user, it will be increase the download in the apple store or android market. Then will be increase the brand awareness to the user. </span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Pizza hut is a example. They develop the apps in especially for each country, such as in Hong Kong and USA …etc. The apps let the user can order the food in anywhere. It makes user more convenience. </span></div><div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisbAILFIetaILVyqSAIVEBohYCzDITpa0S8I9YBnjsE9-_2tWwf_C8jADBU97sU59yovpMdhqbvUAKpwUYzpa8HhUdNBsSrZFJi2XH62s0ZaWv8AMVGxdgKNF8S8zSZ6iLKZGQN7G3/s1600/pizza+hut.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisbAILFIetaILVyqSAIVEBohYCzDITpa0S8I9YBnjsE9-_2tWwf_C8jADBU97sU59yovpMdhqbvUAKpwUYzpa8HhUdNBsSrZFJi2XH62s0ZaWv8AMVGxdgKNF8S8zSZ6iLKZGQN7G3/s200/pizza+hut.JPG" width="200" /></a></div><div style="font-family: Times, "Times New Roman", serif;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyJ6Y-jSgaSxao8h4R361W_P3J3Ne6Ts3RnjphAh4F8K7mUeINbJ9dv7IuAaQf-Fq4fBO1cPRGPcaoX7qsJRPe6Wer2RSpiP490rgqe46lj3JCbLdQcevPxKjie4WlcMa3eVrHF1Uo/s1600/pizza+hut_1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="148" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyJ6Y-jSgaSxao8h4R361W_P3J3Ne6Ts3RnjphAh4F8K7mUeINbJ9dv7IuAaQf-Fq4fBO1cPRGPcaoX7qsJRPe6Wer2RSpiP490rgqe46lj3JCbLdQcevPxKjie4WlcMa3eVrHF1Uo/s200/pizza+hut_1.JPG" width="200" /></a></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
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</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">However, something must pay attention. It is about information of the company products or services are the latest updated and all functions are workable . If not, will enhance the bad comment of the apps then will no user to download. </span><span lang="EN-US">Also, marketer or PR must need to handle it asap.</span></div><div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiwlSPD_Up0C7ATBCp4grC2JAYo_S0YTqj-HGcP4Pn9obr54yiAjkrxCf6_laYFRdboDcJytORgx_jmIV3RriCOwjsDQ2GeTaKoO4F2rMLT2cFWUfdfs5WY-VgHI1VRhUWETKXOyPj/s1600/pizza+hut._2JPG.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="162" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiwlSPD_Up0C7ATBCp4grC2JAYo_S0YTqj-HGcP4Pn9obr54yiAjkrxCf6_laYFRdboDcJytORgx_jmIV3RriCOwjsDQ2GeTaKoO4F2rMLT2cFWUfdfs5WY-VgHI1VRhUWETKXOyPj/s320/pizza+hut._2JPG.JPG" width="320" /></a></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-80131073743811427862011-07-15T00:55:00.003+08:002011-07-27T02:21:03.115+08:00Chinese milk「舒化奶」in Transformer 3<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0dVt-LOG6TmqGZjKZTAEcOjobywv6w9HkSgzp4qva88bEQZoy2m46CXSNFxys2EWwxsnMHAnCpOX-IgvXPJL0Tat2rGIEiUENezkToAAtFq5TZz2mCLFBFUa2orEIxjsiDVRI83aq/s1600/14cg104pa.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; height: 267px; margin-bottom: 1em; margin-left: 1em; width: 172px;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijEK-BsBbwnGyjkc_0ITChCBz24EK9TfeDwlnA3jcVw65nhUh3hkxX6C5IZX0x4BRXxLU91aZF0lzCybnbNZ1DBXilNyHFLEdjEn0A8CM8BgQYZagTQwncF5kxR9p0MCOzeNLFX7ly/s1600/imagesCA4L3OLO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijEK-BsBbwnGyjkc_0ITChCBz24EK9TfeDwlnA3jcVw65nhUh3hkxX6C5IZX0x4BRXxLU91aZF0lzCybnbNZ1DBXilNyHFLEdjEn0A8CM8BgQYZagTQwncF5kxR9p0MCOzeNLFX7ly/s1600/imagesCA4L3OLO.jpg" /></a></div><div style="font-family: Times, "Times New Roman", serif;"><span style="color: black;"><span lang="EN-US"></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span style="color: black;"><span lang="EN-US"><br />
</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span style="color: black;"><span lang="EN-US"><span lang="EN-US">Transformaer 3 acculmate 500 million dollars income over the world and over 10 millions audience to see this movie. As the Yili (</span><span style="color: #7f7f7f;">伊利</span><span style="color: #7f7f7f;">集團</span><span lang="EN-US" style="color: #7f7f7f;">)</span><span lang="EN-US"> place the product in that will be enhance the product</span>「舒化奶」<span lang="EN-US">over the world. But the cost of this placement is 60 million dollars per second and it appear in the movie is 10 seconds. </span></span></span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span style="color: black;"><span lang="EN-US"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1-dA8JsHTYn77X5Nv2KsXMtRdi1DW41ig2jXyc7AP64P4Vn1pkjUS4sc7zZ_lbgSOdk-mZ_8Q6Ewju8xAlJIH4Muoyaf1mkyeTg0xecjR4inp9LV2bkXpe6xI_rlJVxlL14JE5ZD-/s1600/transformer.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1-dA8JsHTYn77X5Nv2KsXMtRdi1DW41ig2jXyc7AP64P4Vn1pkjUS4sc7zZ_lbgSOdk-mZ_8Q6Ewju8xAlJIH4Muoyaf1mkyeTg0xecjR4inp9LV2bkXpe6xI_rlJVxlL14JE5ZD-/s320/transformer.JPG" width="320" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">Product of </span>「舒化奶」<span lang="EN-US">ref. :</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><a href="http://www.yili.com/product/liquid_milk/pro_intro/gdn.shtml">http://www.yili.com/product/liquid_milk/pro_intro/gdn.shtml</a></div></span></span><span lang="EN-US" style="font-family: "Arial", "sans-serif";"><a href="http://www.yili.com/product/liquid_milk/pro_intro/gdn.shtml"></a></span><br />
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<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">That a good product placement of Chinese box milk</span>「舒化奶」<span lang="EN-US">in a favourite movie Transformer 3. </span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-48983647018183127422011-07-14T21:41:00.007+08:002011-07-26T04:32:35.292+08:00Anti-Mcdonald's Flash Game<div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">Did you play a flash game which called anti-advergames?</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">Anti-advergames</span><span style="font-size: small;">, are online games that target companies and corporations and take an activist position against such promotion of companies, products and viewpoints. They are the opposite of advergames. These games encourage players to question the motives, morals and social values of the companies they target.</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">The McDonald's Videogame</span><span style="font-size: small;"> </span><span style="font-size: small;">is a good example of </span><span style="font-size: small;">Anti-advergames.</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Times,"Times New Roman",serif; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/00KVH-vUNZY?feature=player_embedded' frameborder='0'></iframe></span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">It</span><span style="font-size: small;"> is an online game created <span style="color: black;">by the <a href="http://en.wikipedia.org/wiki/Italy" title="Italy"><span style="color: black; text-decoration: none;">Italian</span></a> company La <a href="http://en.wikipedia.org/wiki/Molleindustria" title="Molleindustria"><span style="color: black; text-decoration: none;">Molleindustria</span></a>. </span></span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="color: black; font-size: small;">The McDonald's Video Game is a <a href="http://en.wikipedia.org/wiki/Parody" title="Parody"><span style="color: black; text-decoration: none;">parody</span></a> of the business practices of <a href="http://en.wikipedia.org/wiki/McDonald%27s" title="McDonald's"><span style="color: black; text-decoration: none;">McDonald's</span></a>, taking</span><span style="font-size: small;"> a tycoon style business operation game. The game presents the player with four views, the farmland, the slaughterhouse, the restaurant, and the corporate, and through each of these views, decisions can be made which will affect the fate of the player's company. </span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">In the game, the player plays the role of a McDonald's CEO, choosing whether or not to feed the player's cows, or plow over rainforests, or feed the player's cows to other cows. The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">Actually, it reflects the fact how Mc Donald’s affected the environment in the Earth already. </span><span style="font-size: small;">People can understand and identify what should they do immediately, such as do not eat in Mc Donald’s.</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">I promise I will do so.</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">It is a good way to spread anti message and draw attention via a funny flash game.Let’s play together. <a href="http://www.mcvideogame.com/index-eng.html">http://www.mcvideogame.com/index-eng.html</a></span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-21208099982776515192011-07-14T16:55:00.000+08:002011-07-14T16:55:25.423+08:00How I think a success of viral video marketing campaignViral video marketing campaign is so common now, especially for targeting young customer. Most company uses this method which wants to achieve the brand, product or service awareness. <br />
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But how to achieve and how is a success viral video marketing campaign? Let start form some explanation <br />
Viral marketing means spread a message of products or services which let customer has awareness, just like using word-of-mouth which is a common method. And now can use a social media tool – Facebook to share.<br />
Video marketing means use a video to speak out a product or services though different channels which most use the youtube. If the heading of video is related to SEO wording which can enhance the video be seen when people searching. <br />
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An a viral video marketing campaign simple expansion is using a video which the content is about product or service then spread or share in a short time different online platform, such as facebook..etc.<br />
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The important elements of a success viral marketing campaign with video are creative and can make the buzz which word-of-mouth marketing. If have a good or bad buzz that the campaign for awareness is success. And how to handle if occur bad buzz that need related to the marketer or PR response. Then use Facebook to share video to friends or fans which can increase the speed of spread, such as my previous post, Budweiser. However, the production cost of video may be higher.<br />
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Finally, in my own view of this assignment for viral video marketing that has a very important element should be included that is Creative. A creative video which make audience have a smile or surprise, most related to lifestyle and a easy remember slogan will be enhance the success. <br />
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For example:<br />
Kee Wah Bakery is a Hong Kong Traditional Chinese Bakery Brand. And have a Slogan “Hong Kong have own Souvenirs” for their ad which is creative. If the marketing of Kee Wah posting their TV ad in youtube (already posted but lower rate of view and in Chinese version) with english version and send e-mail or or using facebook spread out to foreign customer. <br />
Also using the keyword of “Hong Kong gifts” or “Hong Kong souvenir” for the heading of video in youtube and invitie to subscribe. Then may increase the sales of their products.<br />
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香港廣告: kee wah 奇華餅家(香港終於有手信)2006<br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/ayHXmWlSqsw?feature=player_embedded' frameborder='0'></iframe>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-75008365003905410312011-07-14T16:27:00.002+08:002011-07-19T13:52:08.652+08:00Basic Tips for Marketing Video Making<div style="font-family: Times,"Times New Roman",serif;">Before making your video for marketing, there are few things you should do.</div><div style="font-family: Times,"Times New Roman",serif;"><br />
</div><div style="font-family: Times,"Times New Roman",serif;"><b>1. Defining Your Target Audience</b> – Your target should be defined and well-known, because there is nothing worse than blind marketing. Nowadays, billions of video uploaded to the Internet everyday. Therefore, you should fit to your audience need and interest in order to get there attention.</div><div style="font-family: Times,"Times New Roman",serif;"><br />
</div><div style="font-family: Times,"Times New Roman",serif;"><b>2. Defining Your Message</b> – What are you trying to tell your viewers? Your brand, new product or etc. Find it out and ensure that you are giving your viewers EXACTLY what they want.</div><div style="font-family: Times,"Times New Roman",serif;"><br />
</div><div style="font-family: Times,"Times New Roman",serif;"><b>3. Being Unique And Authentic</b> – The more unique you can be the more you will get noticed and form buzz. So that you can get a viral (seen millions of times) effect. It will be a new and memorable experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos.</div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-32804733302095394372011-07-14T15:48:00.004+08:002011-07-20T14:04:17.789+08:00Viral marketing - Hui Lau ShanAnother example using viral marketing for local brand - Hui Lau Shan.<br />
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When you click the "玩樂在線" in their homepage, you can see that it enable you to design your own e-card in it's page. It's one kind of viral marketing and it enable you to forward your message to your friends and It can generate the awareness via your creative e-cards.<br />
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Besides, Hui Lau Shan also has it's brand page in facebook. If you click the "like" button and wirte down the your information to them, you will have chances to get the coupons and gifts from them. People like to have jetso without using any effort, so it's quite successful to attract the customers in this way. <br />
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As people need to visit their page regularly to know who can get the prizes, people would always have their brand in their mind and keep in touch with the brand.<br />
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It also have so e-coupon inside and you can forward the e-coupon to your friend via social network place.<br />
Please find the link for it's homepage:<br />
<a href="http://www.hkhls.com/index.aspx">http://www.hkhls.com/index.aspx</a>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-71317972300579969052011-07-14T03:17:00.001+08:002011-07-19T13:44:39.397+08:00A common Video Marketing Platform – Youtube<div class="separator" style="clear: both; font-family: Times,"Times New Roman",serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3limhaKOidBeDjAt82gQXW8HCdOhiNrzytVqejS_O3IZHyPKY-oMnCDI8mc8VGTJ_qpyf2LKoHq7Lyy7zfXO3H1fjPDtDiTdO_mpxQt_jD88Bumwao9-X8LyHPTLBFL34Yr_pTGeR/s1600/youtube.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3limhaKOidBeDjAt82gQXW8HCdOhiNrzytVqejS_O3IZHyPKY-oMnCDI8mc8VGTJ_qpyf2LKoHq7Lyy7zfXO3H1fjPDtDiTdO_mpxQt_jD88Bumwao9-X8LyHPTLBFL34Yr_pTGeR/s200/youtube.jpg" width="200" /></a></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Why Youtube ? </span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool. </span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">And why video marketing on Youtube better than traditional TV channel ?</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">What the <b style="mso-bidi-font-weight: normal;">tips</b> of company when using Youtube for video marketing?</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">- Keep the company profile in Youtube account real and updated</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">- Invite and add your business partner or potential customer to subscribe</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">- share video with e-mail </span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">- using Social Media platform to enhance the share speed : twitter, Facebook</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.</span></div><div align="left" class="separator" style="clear: both; font-family: Times,"Times New Roman",serif; text-align: center;"></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-36284265333459937702011-07-13T22:24:00.000+08:002011-07-13T23:41:30.327+08:00Panda Cheese "Never say no to panda"<div class="MsoNormal">Did you see a panda appear in supermarket or hospital?</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='425' height='329' src='https://www.youtube.com/embed/SyRvzeNuqa4?feature=player_embedded' frameborder='0'></iframe></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Panda Cheese is a product of Egypt .The funny thing is people who say no to Panda Cheese, a naughty panda shows up and ruins their nice day.<br />
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Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Marketers should always develop creative and humor advertisement, and design how to spread via online channels. Facebook is a best way to promote due to relatively low cost and time unlimited.A good example is I got this video via Facebook, since my friends posted it in the wall.</div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-44201073943217140722011-07-13T19:29:00.000+08:002011-07-13T19:31:46.260+08:00Email Viral Marketing<div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";">For the past little while we have been engaged in email viral marketing. What is email viral marketing? Some kind of nasty computer virus? In fact, it's actually a very cost effective and legitimate way of getting the word out. It works pretty simply actually.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Qe6rkrquZqABhvm-zoISdc505lYVv-_LGl1sJkJpVFPUlg15Gh-kIgaUT7TUhdTrT4QlWMrj7cnNMBhRkA1UE4Lr9mBxR5YpolBfNyn5xptqM4u2HululKB5vuQ5JZLlaY2DR0Fe/s1600/%25E6%259C%25AA%25E5%2591%25BD%25E5%2590%258D.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Qe6rkrquZqABhvm-zoISdc505lYVv-_LGl1sJkJpVFPUlg15Gh-kIgaUT7TUhdTrT4QlWMrj7cnNMBhRkA1UE4Lr9mBxR5YpolBfNyn5xptqM4u2HululKB5vuQ5JZLlaY2DR0Fe/s400/%25E6%259C%25AA%25E5%2591%25BD%25E5%2590%258D.jpg" width="400" /></a></div><div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";">Step 1: You send out an email to your email list inviting them to participate in a contest. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";">Step 2: Your contest encourages recipients to send emails to friends, family and colleagues to sign-up for the contest. The more people that they email and who sign-up, the more entries they receive into the contest. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";">So if I email dozens of friends and then 16 register for the contest, I would receive 16 entries into the contest. The more people I refer and who register, the more entries I receive.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span lang="EN" style="font-family: "Times New Roman","serif";">Step 3: Step back and watch the contest grow. Just like a virus, your friends are incited to email others and so on and so forth. Now all of sudden you have just created something viral.</span><span lang="EN-US" style="font-family: "Times New Roman","serif";"></span></div><div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-90682279905220761452011-07-13T16:42:00.000+08:002011-07-13T20:19:54.357+08:00Some offensive advertising - Coca Cola vs Pepsi<div class="MsoNormal"><span class="hps"><span lang="EN">As we know</span></span><span class="hps"><span lang="EN">, </span></span><span lang="EN">C</span><span lang="EN">oca Cola </span><span class="hps"><span lang="EN">and</span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">Pepsi</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">are the</span></span> <span class="hps"><span lang="EN">competitors</span></span><span lang="EN">, they</span> <span title="按一下以檢視其他翻譯"><span class="hps">often</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">create</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">a number of</span></span> <span class="hps"><span lang="EN">offensive</span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">advertising</span></span><span title="按一下以檢視其他翻譯">, because</span> <span title="按一下以檢視其他翻譯"><span class="hps">th</span></span><span class="hps"><span lang="EN">ose</span></span><span class="hps"><span lang="EN"> ads</span></span></span><span lang="EN"> <span lang="EN">are always </span><span class="hps"><span lang="EN">be</span></span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">banned,</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">therefore</span></span><span title="按一下以檢視其他翻譯">, Y</span><span lang="EN">ouTube</span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">will</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">become</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">the best channel</span></span> <span lang="EN">for </span><span class="hps"><span lang="EN">these ads</span></span></span></span><span class="hps"><span lang="EN">.</span></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="hps"><span lang="EN">These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. </span></span><span class="hps"><span lang="EN">In fact, </span></span><span class="hps"><span lang="EN">will </span></span><span class="hps"><span lang="EN">these</span></span><span lang="EN"> </span><span class="hps"><span lang="EN">offensives</span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">advertising</span></span></span><span lang="EN"> </span><span class="hps"><span lang="EN">affect</span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">a </span></span><span class="hps"><span lang="EN">choice of consumer? Not really. But these types of ads are really success in the viral marketing.</span></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="hps"><span lang="EN">The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?</span></span></div><iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/wAP2yVsgI6c" width="425"></iframe><br />
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<iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/Pm0RxTqj7ig" width="425"></iframe><br />
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<iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/muH-zcOYnFc" width="425"></iframe>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-42930180033056599232011-07-13T15:11:00.000+08:002011-07-13T18:03:00.161+08:00Viral marketing - YakultYakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.<br />
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Let's see one of it's advertisement to recall your memory<br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/YDRNOmTOeoU?feature=player_embedded' frameborder='0'></iframe></div><br />
When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.<br />
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Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.<br />
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Yakult's Home page:<br />
<a href="http://www.yakult.com.hk/home.htm">http://www.yakult.com.hk/home.htm</a>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-81312322715360548062011-07-13T15:00:00.000+08:002011-07-13T18:01:46.190+08:00Example of viral marketing - Facebook<span lang="EN-US">Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70<sup>th</sup> Anniversary activity.</span><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN4xZPrDRDxcomdyNby4Z33MNBBsSI-brGA7jvyaT5tmJRqARLuR1bGOdKbaTKwF9M0OBDqgnS_jihZI0AJlE_5O0mN7hgLN09cUPXViUiqQT_jUqwjdfPLKLzQGY8cxfEhA2xrCwD/s1600/219377_212954422062645_140775645947190_728648_7085295_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN4xZPrDRDxcomdyNby4Z33MNBBsSI-brGA7jvyaT5tmJRqARLuR1bGOdKbaTKwF9M0OBDqgnS_jihZI0AJlE_5O0mN7hgLN09cUPXViUiqQT_jUqwjdfPLKLzQGY8cxfEhA2xrCwD/s320/219377_212954422062645_140775645947190_728648_7085295_o.jpg" width="253" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJAvT2N27G0cNUv6ZzpEIo6I_bScs9te2mnhwWM7t28VVvw3lOeJ61ReciBgAH1eYfks99TjNAplO0KEZnwNMbuiYxo8JfJi3jxjTnLc_2rBHsVXCvPzOq64Kq0XXEL9O8HMwCvP0g/s1600/219678_216455888379165_140775645947190_754218_3380051_o%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div><div class="MsoNormal"><span lang="EN-US">In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh-PK6iD-deIfx4_VVQb5uu_UVAkyBybBGRAwRQczrz1eW5wKLFD4IjgPYuGKycuiZ1NiWXCRva9W0ub166Uci4pVDl8A46vP4FmtDatV2zz0vSjsh5SyTYBKScrF9-zdPbpXd8K39/s1600/219678_216455888379165_140775645947190_754218_3380051_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh-PK6iD-deIfx4_VVQb5uu_UVAkyBybBGRAwRQczrz1eW5wKLFD4IjgPYuGKycuiZ1NiWXCRva9W0ub166Uci4pVDl8A46vP4FmtDatV2zz0vSjsh5SyTYBKScrF9-zdPbpXd8K39/s320/219678_216455888379165_140775645947190_754218_3380051_o.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span lang="EN-US">On the other hand, this program used Facebook and forum to convert the news of the activity, </span><span class="hps"><span lang="EN">s</span></span><span class="hps"><span lang="EN">o</span></span><span lang="EN"> <span title="按一下以檢視其他翻譯"><span class="hps">that</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">the message</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">is passed</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">to</span></span> <span title="按一下以檢視其他翻譯"><span class="hps">a more comprehensive</span></span></span><span class="hps"><span lang="EN">.</span></span></div><div class="MsoNormal"><br />
Black and White Milk Facebook Fan Page:</div><div class="MsoNormal"><a href="http://www.facebook.com/BlackandWhite.HK">http://www.facebook.com/BlackandWhite.HK</a></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-28556687482831881552011-07-13T01:42:00.002+08:002011-07-27T02:22:20.426+08:00A bad case of viral marketing about Salt in China<div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">A salt company in China has spread out a SMS message that salt can fight radiation. After that, queued of buying salt is appear in whole China. Then viral to the Hong Kong which also appear queued of buying salt. </span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">Local and Foreign news has reported this news. Then become well-known over the world. After that, China and Hong Kong government need to have a speech to correct the message is not true.</span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt; text-align: center;"><span lang="EN-US"><span dir="ltr" id="eow-title" title="蘋果日報 - 2011-03-18 - 中港澳盲搶鹽">蘋果日報 - 2011-03-18 - 中港澳盲搶鹽</span></span></div><div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/A2DsM8MVXPI?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><span dir="ltr" id="eow-title" title="Japan Radiation Fears Spark Salt Run in China">Japan Radiation Fears Spark Salt Run in China by NTDTV in New York</span></div><div class="separator" style="clear: both; font-family: Times, "Times New Roman", serif; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://1.gvt0.com/vi/wL5GS83A_kk/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/wL5GS83A_kk&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/wL5GS83A_kk&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US"></span><span lang="EN-US"></span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">In a marketing view, this salt company has a good marketing sense. And have a creativity message (rumors) and using a right tool (SMS) which most using for communication in China to delivery their message. But they also create a panic to the market. And need government help to solve this case. </span></div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times, "Times New Roman", serif; margin: 0cm 0cm 0pt;"><span lang="EN-US">So be a smart marketer which want to using viral marketing must be creative and using a right tool and no panic (ethics) to the market.</span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-21817461372849315372011-07-13T01:10:00.001+08:002011-07-28T14:39:37.513+08:00Tuttimelon –sold 100000 set coupon by well using the internet promotion platform<div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN"><span style="color: black;">Group buying is becoming a popular internet shopping channel, and It attract more then 20000 Facebook fans and 45000 people to subscribe and visit their website . They are used to purchase their coupon daily </span></span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN"><span style="color: black;">One of the advantage of using this channel for promotion is the Tuttimelon can draw the Customer attection successfully . In Fact , they sold 100000 set coupon in a very short period , it is not only earn a profit , but it is alos building up their brand name . </span></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; font-family: Times,'Times New Roman',serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9x6dXehESElQEs4w8uxGs-mNsZErOPxkym23A5WW9ROCbJigP9ZhGevEaaG54SUhBgJ4AgTI5wh3cW42NAcHhVewtp_Q7-Xu6Zb1B8P5q8JK5bfFejaqG2D0DGzAS4fFzmHvX5nec/s1600/ap_20110610020450732.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="142px" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9x6dXehESElQEs4w8uxGs-mNsZErOPxkym23A5WW9ROCbJigP9ZhGevEaaG54SUhBgJ4AgTI5wh3cW42NAcHhVewtp_Q7-Xu6Zb1B8P5q8JK5bfFejaqG2D0DGzAS4fFzmHvX5nec/s320/ap_20110610020450732.jpg" width="320px" /></span></a></div><div style="font-family: Times,'Times New Roman',serif;"><br />
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</div><div style="font-family: Times,'Times New Roman',serif;">Group buying provides a good chance for Tuttimelon to develop their a business , it becomes a famous yogurt in <place w:st="on">Hong Kong</place> , Many people will be being their fans and share their experience in their blog actively </div><div style="font-family: Times,'Times New Roman',serif;"><br />
</div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><i><span style="color: #666666;">"<span style="font-size: small;">出親尖咀食飯最主要</span></span><span style="font-size: small;"><span lang="EN-US" style="color: #666666;">o</span><span style="color: #666666;">既都係想去</span><span lang="EN-US" style="color: #666666;"> The One </span><span style="color: #666666;">食</span><span lang="EN-US" style="color: #666666;"> Tuttimelon </span><span style="color: #666666;">做飯後甜品先真</span><span lang="EN-US" style="color: #666666;">. </span><span style="color: #666666;">再加上最近團購左</span><span lang="EN-US" style="color: #666666;"> Tuttimelon </span><span style="color: #666666;">的</span><span lang="EN-US" style="color: #666666;"> cash coupon, </span><span style="color: #666666;">當晚食完霞飛就順便出去兌換埋</span><span lang="EN-US" style="color: #666666;">. </span><span style="color: #666666;">好抵呀今次</span><span lang="EN-US" style="color: #666666;">o</span><span style="color: #666666;">既</span><span lang="EN-US" style="color: #666666;"> coupon $15</span><span style="color: #666666;">元當</span><span lang="EN-US" style="color: #666666;"> $40</span><span style="color: #666666;">元使</span><span lang="EN-US" style="color: #666666;"> ~ </span><span style="color: #666666;">所以唔好蝕底一次過買左</span><span lang="EN-US" style="color: #666666;">30</span><span style="color: #666666;">張</span><span lang="EN-US" style="color: #666666;">, </span><span style="color: #666666;">不過我相信我地食得咁密</span><span lang="EN-US" style="color: #666666;">, </span><span style="color: #666666;">應該唔使一陣就會用晒</span></span></i></span><span lang="EN-US" style="color: #666666; font-size: small;"><i>! "</i></span><br />
<span lang="EN-US" style="color: #666666;"><i><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></i><shape alt="" id="_x0000_i1025" style="height: 13.5pt; width: 22.5pt;" type="#_x0000_t75"><imagedata o:href="http://l.yimg.com/mq/i/icon/16/24.gif" src="file:///C:%5CDOCUME%7E1%5Cchan%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image001.gif"></imagedata></shape></span></div><div style="font-family: Times,'Times New Roman',serif;"><span lang="EN-US"><i>by </i><a href="http://hk.myblog.yahoo.com/jw%21877gFOqfGQ6J_HLiSfPbuyssIg--/article?mid=38504"><i>http://hk.myblog.yahoo.com/jw!877gFOqfGQ6J_HLiSfPbuyssIg--/article?mid=38504</i></a></span></div><div style="font-family: Times,'Times New Roman',serif;"><br />
</div><div style="font-family: Times,'Times New Roman',serif;"><span lang="EN-US" style="font-size: 12pt;"></span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN" style="font-size: 11.5pt;">This successful case manifested the power of internet marketing which help company business to attract customers and helps company pass out their messages efficiently </span></div><div style="font-family: Times,'Times New Roman',serif;"><a href="http://hk.myblog.yahoo.com/jw%21877gFOqfGQ6J_HLiSfPbuyssIg--/article?mid=38504"><span style="color: purple;"></span></a></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-45404149083421774522011-07-12T18:43:00.002+08:002011-07-28T14:46:58.069+08:00Jetdaisuke Channel – power of “Word of mouth”?!<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">“Mr. Daisuke” is not a superstar but it just a normal person like you and me. He is interested to try all innovative products and love to share the feeling and ideas after testing. </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/3KVtXdEyRrM?feature=player_embedded' frameborder='0'></iframe></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2wtIm6rI1dFFTzF1LI9ojFOanbYVO3ECNZ8V6oZRXyjwsZcfbCI1OQNzNyXoE6TCLSIK7bBVbK9vybVNcmUFbH7R6J95rtg1MGOYsrfIza-Wx9qb-A2tEzw7Kmobi4TUUU6TAp7Wv/s1600/sds.bmp" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320px" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2wtIm6rI1dFFTzF1LI9ojFOanbYVO3ECNZ8V6oZRXyjwsZcfbCI1OQNzNyXoE6TCLSIK7bBVbK9vybVNcmUFbH7R6J95rtg1MGOYsrfIza-Wx9qb-A2tEzw7Kmobi4TUUU6TAp7Wv/s320/sds.bmp" width="165px" /></a><span lang="EN-US">His video have no beautiful background, no any sound effect, or any famous idol. there are a common boy to share his experience during the recording vido . But it attracts 600,000 person-times to read and 30,000 people to </span><span lang="EN">subscribe for his video. </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><span lang="EN">Some audiences </span><span lang="EN-US">would like to try or buy the products after watching his video. </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><span lang="EN-US"><i>" 同場加映,jetdaisuke 飲highball,第一啖飲完個樣唔湯唔水勁爆笑,</i></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><span lang="EN-US"><i>仲要飲足四啖先諗到有咩野講,搞到好想買罐來飲下,</i></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><span lang="EN-US"><i>究竟有無咁難飲?"</i></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><i><span lang="EN-US"> BY - </span><span lang="EN-US"><a href="http://www.naitik.net/blog/date/2009/10/18">http://www.naitik.net/blog/date/2009/10/18</a></span> </i></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><span lang="EN-US">It is because people believe his comments are reliable and neutral . It is no point for him to advertise with his pure background. It seems that it is a bit danger , because there would be a negative impact to the product when his comment is bad. That’s proving that it is not easy to control the influence of the power of " word of month " </span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-80887725818121771852011-07-11T23:28:00.000+08:002011-07-13T23:46:53.339+08:00Evian 'We're All Babies Inside'<div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><div class="MsoNormal"><span lang="EN-US" style="font-family: "Times New Roman","serif";">Two years after the worldwide success of “The Roller Babies”, which click rate is over 15,000,000 via Youtube and Facebook, and became one of the best viral video last year. Those babies are cute, do you think so?</span></div></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/eExHIzBKRU0?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span lang="EN-US" style="font-family: "Times New Roman","serif";">In 2011,Evian also offers a new “Live young” experience: The “We’re All Babies Inside”, an interactive music video.Evian would like to show people how it affects on the body and claims its water supports the body's youth.</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Q3oPZwXsxfI?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><span lang="EN-US" style="font-family: "Times New Roman","serif";">In this film, men and women are wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. Their individual style and their personality embodying the new strap line of the brand: “Live Young”. </span><br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif";">Evian successfully spread their messages via online channels but how?</span><br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif";">First, millions of people have watched the video within 3 months. Second, Evian well used babies be a younger image, match their key message “Live young”. Third,it included “humor” element into the video, most people will interest and share with friends via online channels.</span><br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif";">Also, Evian finds a new way to increase sales that those t-shirt which shown in video can be bought online. I am interested to buy one since the print looks cute. Do you want one?</span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif";"> Let check as below link: </span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif";"><a href="http://www.shop.evian.com/"><b>http://www.shop.evian.com/</b></a></span><br />
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</div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-53264798000617503612011-07-11T18:26:00.002+08:002011-07-28T14:52:35.508+08:00Golden Fired Chicken: a successfull story of online marketing<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; font-family: Times,'Times New Roman',serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPuKu-ba0iJ7v5SjtfjFykF-VA5J19_p4y6yrWLBZR3cYOhmypuJTHsYNJBu38GZCdWME-CCSv_2ErGWvwBgVOxbzM3UCCwaWG6VgZTwwHEjI923S1Uw4y-gXq27RN5Urafc5UxeLt/s1600/logo.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200px" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPuKu-ba0iJ7v5SjtfjFykF-VA5J19_p4y6yrWLBZR3cYOhmypuJTHsYNJBu38GZCdWME-CCSv_2ErGWvwBgVOxbzM3UCCwaWG6VgZTwwHEjI923S1Uw4y-gXq27RN5Urafc5UxeLt/s200/logo.bmp" width="165px" /></a></span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
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</span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;"><span lang="EN-US"><shapetype coordsize="21600,21600" filled="f" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"> <stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span>Do you believe the forum can help you to start your own business successfully? </span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">Golden Fired Chicken is a good example to prove the online marketing power.</span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">At 23 November 2010, a golden member </span><span style="font-size: small;">「</span><span lang="EN-US" style="font-size: small;"><a href="http://evchk.wikia.com/index.php?title=%E8%8E%8E%E8%98%AD%E5%BE%B7&action=edit&redlink=1" title="莎蘭德 (頁面不存在)"><span lang="EN-US"><span lang="EN-US">莎蘭德</span></span></a></span><span style="font-size: small;">」(</span><span lang="EN-US" style="font-size: small;">Golden ID</span><span style="font-size: small;">:</span><span lang="EN-US" style="font-size: small;"><a href="http://forum1.hkgolden.com/ProfilePage.aspx?userid=201420">201420</a></span><span style="font-size: small;">)</span><span lang="EN-US" style="font-size: small;">creating a post , </span><span lang="ZH-HK" style="font-size: small;">《</span><span lang="EN-US" style="font-size: small;"><a href="http://forum2.hkgolden.com/view.aspx?message=2709334">[<span lang="ZH-HK">玩命</span>]<span lang="ZH-HK">開舖創業求店名</span></a></span><span lang="ZH-HK" style="font-size: small;">》</span><span lang="EN-US" style="font-size: small;">, </span><span lang="EN-US" style="font-size: small;">at golden forum to ask for opinion about creating a business and a shop name. Many members are interested in this post and it was a hot discussion at the forum. </span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuj7lknRUstlkmYJ5xxdSBie2ZrYW1klV0Zq_tcxkphP0dJP_JxxMrPx3nkShyphenhyphen36SM1X0WMxtikRqPSsEy0O3dqx_gP012oaUWi0rT48W-5RC6bIZs6Sb7uVare9V72YSjtCzWyBnM/s1600/clown.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuj7lknRUstlkmYJ5xxdSBie2ZrYW1klV0Zq_tcxkphP0dJP_JxxMrPx3nkShyphenhyphen36SM1X0WMxtikRqPSsEy0O3dqx_gP012oaUWi0rT48W-5RC6bIZs6Sb7uVare9V72YSjtCzWyBnM/s1600/clown.gif" /></a><span style="font-size: small;"><br />
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</span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">At last, </span><span style="font-size: small;">「</span><span lang="EN-US" style="font-size: small;"><a href="http://evchk.wikia.com/index.php?title=%E8%8E%8E%E8%98%AD%E5%BE%B7&action=edit&redlink=1" title="莎蘭德 (頁面不存在)"><span lang="EN-US"><span lang="EN-US">莎蘭德</span></span></a></span><span style="font-size: small;">」</span><span lang="EN" style="font-size: small;">summarized their opinions and set up a fired chicken shop at </span><span lang="EN-US" style="font-size: small;">Shau Kei Wan one month later. </span></div><div class="MsoNormal" style="font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">Moreover, they made a short film of this story and spread on the youtube very soon. </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/v7544gQXcyU?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">This advertising of short film not only attracts the attention of internet users but also the TV media. </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR2qXHLfQtO7c5FRgWOE1VRGhfmoG5OIUMTyYOt1K7hHywjpphR3vtVnGGMSBlsxIP-Bj8tYIcx3eTikTFXkeUqwtt9KzeTT4hBqT9Dmeqrbkq9j_9PNDQ9JoxAgSsGJJVHgtMbyAd/s1600/TVB.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="125px" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR2qXHLfQtO7c5FRgWOE1VRGhfmoG5OIUMTyYOt1K7hHywjpphR3vtVnGGMSBlsxIP-Bj8tYIcx3eTikTFXkeUqwtt9KzeTT4hBqT9Dmeqrbkq9j_9PNDQ9JoxAgSsGJJVHgtMbyAd/s400/TVB.bmp" width="400px" /></a></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
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</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><span lang="EN-US" style="font-size: small;">This fervor makes the Golden Fired Chicken enjoy which earn good profit and popularity.</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font-family: Times,'Times New Roman',serif; margin: 0cm 0cm 0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNsTzmqZwyulNoRkeCTQx55v6zVHIXmodhfPLyOdyIs1DB0smrosrl8YQcZi9l0Iy2f95H46ac9_Gzd9MPXqi7FvZN1aT1HozemKcY4IcO9JDdcIMpiNNeYxfR6R0X0-57pJme41Sm/s1600/agree.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNsTzmqZwyulNoRkeCTQx55v6zVHIXmodhfPLyOdyIs1DB0smrosrl8YQcZi9l0Iy2f95H46ac9_Gzd9MPXqi7FvZN1aT1HozemKcY4IcO9JDdcIMpiNNeYxfR6R0X0-57pJme41Sm/s1600/agree.gif" /></a><span lang="EN-US" style="font-size: small;">It is no doubt that video marketing has became a powerful and an influential medium of advertising.</span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-87627044053951924852011-07-11T15:01:00.001+08:002011-07-20T14:09:13.728+08:00Viral Marketing - Koi Kei BakeryI am going to introduce one of well known brand of Bakery - Koi Kei Bakery and how they use viral markeing to promote their product? <br />
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Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.<br />
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Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.<br />
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products <br />
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There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.<br />
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How do you think for the video? Let's see.<br />
Youtube<br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/ezKNsnfjQU4?feature=player_embedded' frameborder='0'></iframe></div><br />
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<a href="http://www.koikei.com/ads.php?vid=4">http://www.koikei.com/ads.php?vid=4</a>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-35311369705020294532011-07-10T22:01:00.000+08:002011-07-13T23:48:25.569+08:00Heineken the Date<div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/57zo8O5pDXc?feature=player_embedded' frameborder='0'></iframe></span></div><span style="font-size: small;">Recently, </span><span style="font-size: small;">Heineken </span><span style="font-size: small;">through Wieden+Kennedy </span><span style="font-size: small;">launched its new film,</span><span style="font-size: small;"> The Date, via its YouTube and Facebook pages. It tries to find fresh ways to flatter the Heinken drinker and showcase the man’s spectrum of skills.</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">In the video, we can see the pair enter a restaurant via a secret entrance, kicking off a series of encounters between the duo and a colorful cast of characters. The hero saves his girl from a near accident leaving the kitchen, only to impress her with his skills. Finally, they get and enjoy pairs of </span><span style="font-size: small;">Heineken<b>. </b></span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">I like the story line and characters most since Heineken tries to create great creative adventure as a man should have. The film helps to improve brand image and motivate people emotion. This engages people want to have </span><span style="font-size: small;">Heineken and enjoy an exciting experience with Heineken. </span><br />
</div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">However, it seems focus on men’s market only but not women’s.</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">I am looking forward the next film by Heineken.</span><br />
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<span style="font-size: small;">Here is making of The Date:</span><br />
<div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://1.gvt0.com/vi/dhLF437J_Jk/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/dhLF437J_Jk&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/dhLF437J_Jk&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></span></div><span style="font-size: small;"> </span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0tag:blogger.com,1999:blog-4956103144022909715.post-31817806579259867242011-07-10T18:19:00.002+08:002011-07-20T14:11:46.549+08:00Viral marketing platform in different places<div class="ecxMsoNormal" style="font-family: Times,"Times New Roman",serif;"><span lang="EN-US" style="font-size: small;">When we talk about the most famous online social network platform for viral marketing, most of you would appear facebook in your mind. Of course, facebook is very popular for viral marketing of the world. </span></div><div class="ecxMsoNormal" style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div class="ecxMsoNormal" style="font-family: Times,"Times New Roman",serif;"><span lang="EN-US" style="font-size: small;">But<span lang="EN-US"> if you ask the same question in China, the answer would be totally different. Most of chineses' anwsers would be Weibo.</span></span><span lang="EN-US" style="font-size: small;"><span lang="EN-US">Weibo is another online soci</span></span><span lang="EN-US" style="font-size: small;"><span lang="EN-US">al network platform like facebook, but Weibo is more localized and more touch to Chinese people.</span></span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
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</span></div><div class="separator" style="clear: both; font-family: Times,"Times New Roman",serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjFWHyEP3TYNYOnjA0a2ssv0CtXtC9QAdm24GA9stUfJIpJQeY_m1mF6jxL4_QRKFARs_XlsXfVtwmakW3tWkT0cwdUPSjsuTa4n46EPr2IA10PlC3raXCl2cMbpCYNkJKNlJiDMfv/s1600/Weibo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" m$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjFWHyEP3TYNYOnjA0a2ssv0CtXtC9QAdm24GA9stUfJIpJQeY_m1mF6jxL4_QRKFARs_XlsXfVtwmakW3tWkT0cwdUPSjsuTa4n46EPr2IA10PlC3raXCl2cMbpCYNkJKNlJiDMfv/s1600/Weibo.jpg" /></a></span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;">As different countries would have different social and communication perferences, one platform cannot be always applied to all countries. It's very important to know what online sources are dominant in that country and it lead the success of the viral marketing.</span></div>SPD4290.301http://www.blogger.com/profile/01754053354765482009noreply@blogger.com0