Heineken's The Entrance video goes viral

Please click the photo below, enter your birthday and watch the funny video on YouTube by Heineken.

Is it so funny? This is a new Heineken's video ad! (Taiwan special version) Heineken has been making waves in the ad world. This time, Heineken have a private page on YouTube and they made this funny "flash" video on YouTube. This ad has quickly racked up 3 million views (including the original one) due to a clever campaign with additional content on Facebook and YouTube.

“The video focuses on the man’s interactions with all the guests, which are all pretty epic. We see him give an eye back to a rather salty looking sailor, get in a mock duel with a gunslinger, and even shoot some hoops. My favorite had to be the mock karate battle, which had some pretty slick moves to get possession of the Heineken bottle. In the end, our star joins the band on stage, adding in some jazz (yaz) flute, and getting the party really started.” January 14, 2011 | Author Social Trooper

I'm here @ a striking online cinema

I’m Here is a creative collaboration between Spike Jonze and ABSOLUT VODKA, acknowledging the brand’s position as a pioneering and culture-shaping brand. Now, I’m Here, is globally released on www.imheremovie.com.

I'm Here is a love story about two robots living in Los Angeles. The sad-eyed robot librarian Sheldon leads a lonely and methodical life, until he one day meets Francesca, a creative and free-spirited female robot. Robot romance develops and the story is just as beautiful as it is unpredictable.

On www.imheremovie.com, everyday has 5,000 viewers sign in and enjoy the movic. Although the ABSOLUT's product don't appear in the movic, people see its brand name. Also, it get lots of media coverage and linkage to its company website. Therefore, it is a successful integration between PR event, video and online marketing.

Here is the trailer of the movic
 

For the whole 30-minute film, please go to www.imheremovie.com

How Would Be a Successful Viral Marketing?

We have shared many successful viral marketing examples of food and beverage sector in our blog. What are their key successful elements?
After our analyze, we would list out few basic elements of viral marketing.

1. Give away valuable products or services
"Free" is the most powerful word in the world. For instance, "Mini Flash Game"which always comprise company's products and service. As it is free, most customers are willing to play it. If they think the games are interesting, they even will share it to their friends via differenet media such as facebook, twitter, etc. Another example is "Group Buying". Although it is not free, it gives away value to customers. Pls see it: http://spd4290-fnb-marketing.blogspot.com/search/label/Ammeter%20Chan

2. Provide for effortless transfer to others
Virus only spread when they are east to transmit. The medium that carries your marketing message must be easy to transfer and replicate. In addition, you must simplify your marketing message so it can be transitted easily and without degradation.

3. Verify that your website is ready to handle the traffic
Plan for scale so that the success so that you are prepared to handle the increase in traffic and subsequent increase in business.

4. Exploits Behaviors and Needs
Viral marketing is based on being liked by people because either they need it or feel pride in getting associated with it .