Wednesday, July 13, 2011

Example of viral marketing - Facebook

Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70th Anniversary activity.

In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. 

On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.

Black and White Milk Facebook Fan Page:

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