Example of viral marketing - Facebook

Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70^th Anniversary activity.

In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. 

On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.

Black and White Milk Facebook Fan Page:

http://www.facebook.com/BlackandWhite.HK

A bad case of viral marketing about Salt in China

A salt company in China has spread out a SMS message that salt can fight radiation. After that, queued of buying salt is appear in whole China. Then viral to the Hong Kong which also appear queued of buying salt.

Local and Foreign news has reported this news. Then become well-known over the world. After that, China and Hong Kong government need to have a speech to correct the message is not true.

蘋果日報 - 2011-03-18 - 中港澳盲搶鹽

Japan Radiation Fears Spark Salt Run in China by NTDTV in New York

In a marketing view, this salt company has a good marketing sense. And have a creativity message (rumors) and using a right tool (SMS) which most using for communication in China to delivery their message. But they also create a panic to the market. And need government help to solve this case.

So be a smart marketer which want to using viral marketing must be creative and using a right tool and no panic (ethics) to the market.

Tuttimelon –sold 100000 set coupon by well using the internet promotion platform

Group buying is becoming a popular internet shopping channel, and It attract more then 20000 Facebook fans and 45000 people to subscribe and visit their website . They are used to purchase their coupon daily

One of the advantage of using this channel for promotion is the Tuttimelon can draw the Customer attection successfully . In Fact , they sold 100000 set coupon in a very short period , it is not only earn a profit , but it is alos building up their brand name .

Group buying  provides a good chance for Tuttimelon to develop their a business , it becomes a famous yogurt in Hong Kong , Many people will be being  their fans and share their experience in their blog actively

"出親尖咀食飯最主要o既都係想去 The One 食 Tuttimelon 做飯後甜品先真.  再加上最近團購左 Tuttimelon 的 cash coupon, 當晚食完霞飛就順便出去兌換埋.  好抵呀今次o既 coupon $15元當 $40元使 ~ 所以唔好蝕底一次過買左30張, 不過我相信我地食得咁密, 應該唔使一陣就會用晒! "

by http://hk.myblog.yahoo.com/jw!877gFOqfGQ6J_HLiSfPbuyssIg--/article?mid=38504

This successful case manifested the power of internet marketing which help company business to attract customers  and helps company pass out their messages efficiently

Jetdaisuke Channel – power of “Word of mouth”?!

“Mr. Daisuke” is not a superstar but it just a normal person like you and me. He is interested to try all innovative products and love to share the feeling and ideas after testing.

His video have no beautiful background, no any sound effect, or any famous idol. there are a common boy to share his experience during the recording vido . But it attracts 600,000 person-times to read and 30,000 people to subscribe for his video.

Some audiences would like to try or buy the products after watching his video.

" 同場加映，jetdaisuke 飲highball，第一啖飲完個樣唔湯唔水勁爆笑，

仲要飲足四啖先諗到有咩野講，搞到好想買罐來飲下，

究竟有無咁難飲？"

 BY - http://www.naitik.net/blog/date/2009/10/18

It is because people  believe his comments are reliable and neutral . It is no point for him to advertise with his pure background. It seems that it is a bit danger  , because there would be a negative impact to the product when his comment is bad. That’s proving that it is not easy to control the influence of the power of " word of month "

Evian 'We're All Babies Inside'

Two years after the worldwide success of “The Roller Babies”, which click rate is over 15,000,000 via Youtube and Facebook, and became one of the best viral video last year. Those babies are cute, do you think so?

In 2011,Evian also offers a new “Live young” experience: The “We’re All Babies Inside”, an interactive music video.Evian would like to show people how it affects on the body and claims its water supports the body's youth.

In this film, men and women are wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. Their individual style and their personality embodying the new strap line of the brand: “Live Young”. 

Evian successfully spread their messages via online channels but how?

First, millions of people have watched the video within 3 months. Second, Evian well used babies be a younger image, match their key message “Live young”. Third,it included “humor” element into the video, most people will interest and share with friends via online channels.

Also, Evian finds a new way to increase sales that those t-shirt which shown in video can be bought online. I am interested to buy one since the print looks cute. Do you want one?
Let check as below link: 
http://www.shop.evian.com/

Golden Fired Chicken: a successfull story of online marketing

 Do you believe the forum can help you to start your own business successfully?

Golden Fired Chicken is a good example to prove the online marketing power.

At 23 November 2010, a golden member 「莎蘭德」（Golden ID：201420）creating  a post , 《[玩命]開舖創業求店名》, at golden forum to ask for opinion about creating a business and a shop name. Many members are interested in this post and it was a hot discussion at the forum.

At last, 「莎蘭德」summarized their opinions and set up a fired chicken shop at Shau Kei Wan one month later.

Moreover, they made a short film of this story and spread on the youtube very soon.

This advertising of short film not only attracts the attention of internet users but also the TV media.

This fervor makes the Golden Fired Chicken enjoy which earn good profit and popularity.

It is  no doubt that video marketing has became a powerful and an influential medium of advertising.

Viral Marketing - Koi Kei Bakery

I am going to introduce one of well known brand of Bakery - Koi Kei Bakery and how they use viral markeing to promote their product?

Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.

Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products

There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.

How do you think for the video? Let's see.
Youtube

Home page
http://www.koikei.com/ads.php?vid=4

Heineken the Date

Recently, Heineken through Wieden+Kennedy launched its new film, The Date, via its YouTube and Facebook pages. It tries to find fresh ways to flatter the Heinken drinker and showcase the man’s spectrum of skills.

In the video, we can see the pair enter a restaurant via a secret entrance, kicking off a series of encounters between the duo and a colorful cast of characters. The hero saves his girl from a near accident leaving the kitchen, only to impress her with his skills. Finally, they get and enjoy pairs of Heineken. 

I like the story line and characters most since Heineken tries to create great creative adventure as a man should have. The film helps to improve brand image and motivate people emotion. This engages people want to have Heineken and enjoy an exciting experience with Heineken.  

However, it seems focus on men’s market only but not women’s.

I am looking forward the next film by Heineken.


Here is making of The Date:

Viral marketing platform in different places

When we talk about the most famous online social network platform for viral marketing, most of you would appear facebook in your mind. Of course, facebook is very popular for viral marketing of the world.

But if you ask the same question in China, the answer would be totally different. Most of chineses' anwsers would be Weibo.Weibo is another online social network platform like facebook, but Weibo is more localized and more touch to Chinese people.

As different countries would have different social and communication perferences, one platform cannot be always applied to all countries. It's very important to know what online sources are dominant in that country and it lead the success of the viral marketing.

Subservient Chicken - Burger King

Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.

Subservient Chicken (Burger King)

http://www.subservientchicken.com

This website launched in 2004 and racking up an amazing 46 million views in the first week Subservient Chicken is deserving of a place on any viral marketing list.

The site, at subservientchicken.com, features a chicken-suit-garbed human embodying the classic BK tagline, “Have it your way.” In a nod to adult “cam” sites, users type in commands and the bird obeys. Visitors are eating it up — and, Burger King hopes, consuming large quantities of its TenderCrisp chicken sandwich as well. The site is part of an integrated campaign for the new product.

“It was important to us to get to the elusive adults in their early twenties and thirties, the 18- to 34-year-old men, the so-called missing men who aren’t watching TV,” said Blake Lewis, a spokesperson for Burger King, which is controlled by Texas Pacific Group. “This audience embraces the Internet.” Lewis said the site got 46 million visits between its launch Wednesday, April 7 and the following Wednesday.