iPhone & Android Apps for promotion

Smart phone is a trend, especially iPhone & Android. Most youngster and business may have one of this or both. And the advantages of iPhone & Android smart phone have much application software (apps) for using which can suitable the owner style.

So using app in marketing become common now. And most company starts to develop their company apps. Why need develop the apps for smart phone. It is because the number of user in iPhone & Android are increasing. If an apps are useful, have benefit and make more convenience for the user, it will be increase the download in the apple store or android market. Then will be increase the brand awareness to the user.

Pizza hut is a example. They develop the apps in especially for each country, such as in Hong Kong and USA …etc. The apps let the user can order the food in anywhere. It makes user more convenience.

 

However, something must pay attention. It is about information of the company products or services are the latest updated and all functions are workable . If not, will enhance the bad comment of the apps then will no user to download. Also, marketer or PR must need to handle it asap.

Chinese milk「舒化奶」in Transformer 3

Transformaer 3 acculmate 500 million dollars income over the world and over 10 millions audience to see this movie. As the Yili (伊利集團) place the product in that will be enhance the product「舒化奶」over the world. But the cost of this placement is 60 million dollars per second and it appear in the movie is 10 seconds.

Product of 「舒化奶」ref. :

http://www.yili.com/product/liquid_milk/pro_intro/gdn.shtml

That a good product placement of Chinese box milk「舒化奶」in a favourite movie Transformer 3.

How I think a success of viral video marketing campaign

Viral video marketing campaign is so common now, especially for targeting young customer. Most company uses this method which wants to achieve the brand, product or service awareness. 

But how to achieve and how is a success viral video marketing campaign? Let start form some explanation
Viral marketing means spread a message of products or services which let customer has awareness, just like using word-of-mouth which is a common method. And now can use a social media tool – Facebook to share.
Video marketing means use a video to speak out a product or services though different channels which most use the youtube. If the heading of video is related to SEO wording which can enhance the video be seen when people searching.

An a viral video marketing campaign simple expansion is using a video which the content is about product or service then spread or share in a short time different online platform, such as facebook..etc.

The important elements of a success viral marketing campaign with video are creative and can make the buzz which word-of-mouth marketing. If have a good or bad buzz that the campaign for awareness is success. And how to handle if occur bad buzz that need related to the marketer or PR response. Then use Facebook to share video to friends or fans which can increase the speed of spread, such as my previous post, Budweiser. However, the production cost of video may be higher.

Finally, in my own view of this assignment for viral video marketing that has a very important element should be included that is Creative. A creative video which make audience have a smile or surprise, most related to lifestyle and a easy remember slogan will be enhance the success.

For example:
Kee Wah Bakery is a Hong Kong Traditional Chinese Bakery Brand. And have a Slogan “Hong Kong have own Souvenirs”  for their ad which is creative. If the marketing of Kee Wah posting their TV ad in youtube (already posted but lower rate of view and in Chinese version) with english version and send e-mail or or using facebook spread out to foreign customer.
Also using the keyword of “Hong Kong gifts” or “Hong Kong souvenir” for the heading of video in youtube and invitie to subscribe. Then may increase the sales of their products.

香港廣告: kee wah 奇華餅家(香港終於有手信)2006

A common Video Marketing Platform – Youtube

Why Youtube ?

Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool.

And why video marketing on Youtube better than traditional TV channel ?

Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.

The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.

What the tips of company when using Youtube for video marketing?

- Keep the company profile in Youtube account real and updated

- Invite and add your business partner or potential customer to subscribe

- share video with e-mail

- using Social Media platform to enhance the share speed : twitter, Facebook

For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.



A bad case of viral marketing about Salt in China

A salt company in China has spread out a SMS message that salt can fight radiation. After that, queued of buying salt is appear in whole China. Then viral to the Hong Kong which also appear queued of buying salt.

Local and Foreign news has reported this news. Then become well-known over the world. After that, China and Hong Kong government need to have a speech to correct the message is not true.

蘋果日報 - 2011-03-18 - 中港澳盲搶鹽

Japan Radiation Fears Spark Salt Run in China by NTDTV in New York

In a marketing view, this salt company has a good marketing sense. And have a creativity message (rumors) and using a right tool (SMS) which most using for communication in China to delivery their message. But they also create a panic to the market. And need government help to solve this case.

So be a smart marketer which want to using viral marketing must be creative and using a right tool and no panic (ethics) to the market.

Successful viral video marketing - Budweiser

I discovered an interesting and surprise video about a world-wide well known brand – Budweiser which a best sell beer in USA. They are using many video for their marketing to promote the product (Bud Light and Bud ICE) though youtube. It is over a thousand videos about Budweiser in youtube since 2006 and accumulate over a ten million view of their video.

You may ask why they using youtube to promote their products?

Because their target customer is youngster which like searching and browsing information form internet.

And they partner with a popular Chinese video-sharing site, Tudou.com (土豆網) for a user-generated online video contest. The contest encourages users to suggest ideas for their advertising form 2010.  

Let see the reference as below which they over a million views in youtube.

Best Budlight Commercial Ever - Beer & Porn

Hilarious Budweiser Commercial

And the video in Tudou(土豆網) : 
http://www.tudou.com/programs/view/KVTSaBogLts/

After seeing two of these video, you may think the content of video make you have a smile after that. But some people may argue the content which have porn or sex issue that will affect their family or child.

However, Budweiser is success which they create a noise around their product.

Award viral video about beer

I think most people is watch a video in youtube about Diet-coke with Mentos. 

After the video posted, it make a big buzz which has 60 million views over the world. Is it success for the company of Coca-cola and Mentos ? I think yes, as I have tried to do this before.

And how a beer with Mentos ? What will happen about this combination ?

This beer video got a best viral video award at 2007 in England.

The successful in this video is the marketing department and the agency of this beer company - Tetley's which a brand of Carlsberg is. Because they are quick respone that coca-cola with mentos video posted at 2006 then this video also posted in 2006 and get the award.

They try to put the same idea and present in a Exaggeration way, I am so surprise why they can combine this idea.

As a good viral video that need create a buzz for the audience and user. Then spread out a message which they known or seen that easy for remember. Tetley’s beer video is success in get the resonance before audience and user saw the video of Diet-coke + mentos

So if “San Miguel” beer which a Hong Kong brand use the same idea, will it success?

funny profile of Patrick Kwong

As Patrick Kwong is a person which like search the innovative things and always have funny idea.
- Like thing about a idea who all friends to do, e.g. when go out, look at top and give a “wow”. After that, leave.
- Like trying the most innovative things, e.g. testing how tall of a whole mentos with Coke, how expose of dry ice with water etc.
- always try the new restaurant and recommend friends to try, e.g. Ming General Japanese Sushi Restaurant

That is Patrick Kwong’s Profile.
Thank you!