Another example using viral marketing for local brand - Hui Lau Shan.
When you click the "玩樂在線" in their homepage, you can see that it enable you to design your own e-card in it's page. It's one kind of viral marketing and it enable you to forward your message to your friends and It can generate the awareness via your creative e-cards.
Besides, Hui Lau Shan also has it's brand page in facebook. If you click the "like" button and wirte down the your information to them, you will have chances to get the coupons and gifts from them. People like to have jetso without using any effort, so it's quite successful to attract the customers in this way.
As people need to visit their page regularly to know who can get the prizes, people would always have their brand in their mind and keep in touch with the brand.
It also have so e-coupon inside and you can forward the e-coupon to your friend via social network place.
Please find the link for it's homepage:
http://www.hkhls.com/index.aspx
Showing posts with label Cool Li. Show all posts
Showing posts with label Cool Li. Show all posts
Thursday, July 14, 2011
Wednesday, July 13, 2011
Viral marketing - Yakult
Yakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.
Let's see one of it's advertisement to recall your memory
When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.
Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.
Yakult's Home page:
http://www.yakult.com.hk/home.htm
Let's see one of it's advertisement to recall your memory
When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.
Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.
Yakult's Home page:
http://www.yakult.com.hk/home.htm
Monday, July 11, 2011
Viral Marketing - Koi Kei Bakery
I am going to introduce one of well known brand of Bakery - Koi Kei Bakery and how they use viral markeing to promote their product?
Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.
Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products
There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.
How do you think for the video? Let's see.
Youtube
Home page
http://www.koikei.com/ads.php?vid=4
Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.
Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products
There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.
How do you think for the video? Let's see.
Youtube
Home page
http://www.koikei.com/ads.php?vid=4
Sunday, July 10, 2011
Viral marketing platform in different places
When we talk about the most famous online social network platform for viral marketing, most of you would appear facebook in your mind. Of course, facebook is very popular for viral marketing of the world.
But if you ask the same question in China, the answer would be totally different. Most of chineses' anwsers would be Weibo.Weibo is another online social network platform like facebook, but Weibo is more localized and more touch to Chinese people.
As different countries would have different social and communication perferences, one platform cannot be always applied to all countries. It's very important to know what online sources are dominant in that country and it lead the success of the viral marketing.
Thursday, June 30, 2011
Cool's Profile
Hello everybody, welcome to our blogger.
I am Cool. The sleepless guy in the team. I am a positive person and always like to share all my happiness to my friends.
I am a lucky person and I always have lot of good friends around me.
In the following, I would work together with my Kai-ly classmates to share our views of viral marketing. We would share a lot of funny and exciting videos in our blogger. Don't miss the chance to get fun in our blog.
Subscribe to:
Posts (Atom)