Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Key points
1) Viral marketing is a word-of-mouth marketing but in digitally
2) Effortless to transfer to others people
3) Scales easily from small to very large
Showing posts with label beverage viral marketing. Show all posts
Showing posts with label beverage viral marketing. Show all posts
Transformaer 3 acculmate 500 million dollars income over the world and over 10 millions audience to see this movie. As the Yili (伊利集團) place the product in that will be enhance the product「舒化奶」over the world. But the cost of this placement is 60 million dollars per second and it appear in the movie is 10 seconds.
I think most people is watch a video in youtube about Diet-coke with Mentos.
After the video posted, it make a big buzz which has 60 million views over the world. Is it success for the company of Coca-cola and Mentos ? I think yes, as I have tried to do this before.
And how a beer with Mentos ? What will happen about this combination ?
This beer video got a best viral video award at 2007 in England.
The successful in this video is the marketing department and the agency of this beer company - Tetley's which a brand of Carlsberg is. Because they are quick respone that coca-cola with mentos video posted at 2006 then this video also posted in 2006 and get the award.
They try to put the same idea and present in a Exaggeration way, I am so surprise why they can combine this idea.
As a good viral video that need create a buzz for the audience and user. Then spread out a message which they known or seen that easy for remember. Tetley’s beer video is success in get the resonance beforeaudience and user saw the video of Diet-coke + mentos
So if “San Miguel” beer which a Hong Kong brand use the same idea, will it success?
