Example of viral marketing - Facebook

Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70^th Anniversary activity.

In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. 

On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.

Black and White Milk Facebook Fan Page:

http://www.facebook.com/BlackandWhite.HK

Tuttimelon –sold 100000 set coupon by well using the internet promotion platform

Group buying is becoming a popular internet shopping channel, and It attract more then 20000 Facebook fans and 45000 people to subscribe and visit their website . They are used to purchase their coupon daily

One of the advantage of using this channel for promotion is the Tuttimelon can draw the Customer attection successfully . In Fact , they sold 100000 set coupon in a very short period , it is not only earn a profit , but it is alos building up their brand name .

Group buying  provides a good chance for Tuttimelon to develop their a business , it becomes a famous yogurt in Hong Kong , Many people will be being  their fans and share their experience in their blog actively

"出親尖咀食飯最主要o既都係想去 The One 食 Tuttimelon 做飯後甜品先真.  再加上最近團購左 Tuttimelon 的 cash coupon, 當晚食完霞飛就順便出去兌換埋.  好抵呀今次o既 coupon $15元當 $40元使 ~ 所以唔好蝕底一次過買左30張, 不過我相信我地食得咁密, 應該唔使一陣就會用晒! "

by http://hk.myblog.yahoo.com/jw!877gFOqfGQ6J_HLiSfPbuyssIg--/article?mid=38504

This successful case manifested the power of internet marketing which help company business to attract customers  and helps company pass out their messages efficiently

Evian 'We're All Babies Inside'

Two years after the worldwide success of “The Roller Babies”, which click rate is over 15,000,000 via Youtube and Facebook, and became one of the best viral video last year. Those babies are cute, do you think so?

In 2011,Evian also offers a new “Live young” experience: The “We’re All Babies Inside”, an interactive music video.Evian would like to show people how it affects on the body and claims its water supports the body's youth.

In this film, men and women are wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. Their individual style and their personality embodying the new strap line of the brand: “Live Young”. 

Evian successfully spread their messages via online channels but how?

First, millions of people have watched the video within 3 months. Second, Evian well used babies be a younger image, match their key message “Live young”. Third,it included “humor” element into the video, most people will interest and share with friends via online channels.

Also, Evian finds a new way to increase sales that those t-shirt which shown in video can be bought online. I am interested to buy one since the print looks cute. Do you want one?
Let check as below link: 
http://www.shop.evian.com/

Viral marketing platform in different places

When we talk about the most famous online social network platform for viral marketing, most of you would appear facebook in your mind. Of course, facebook is very popular for viral marketing of the world.

But if you ask the same question in China, the answer would be totally different. Most of chineses' anwsers would be Weibo.Weibo is another online social network platform like facebook, but Weibo is more localized and more touch to Chinese people.

As different countries would have different social and communication perferences, one platform cannot be always applied to all countries. It's very important to know what online sources are dominant in that country and it lead the success of the viral marketing.

Wall's Talking Dog

Wall’s have been making sausage since 1786 and provide perfect and tasty sausage to people.

Recently, Wall’s introduced a miniature talking dog, called Alan, as outlet for men’s feelings to being served Wall’s sausages. Alan will be lending a 'voice' to men who find it difficult to express moments of appreciation.

Wall’s well used a talking dog character as part of an integrated campaign to create a new generation of fans of the brand. Actually, most people like Alan, is lovely and funny character. A memorable character helps brand establish a positive images and remember easily. Wall’s did it successfully.

Unfortunately, I want to try Wall’s but unable to buy in HK now.

Let’s be a fan of Alan, I am one of them too.

http://www.facebook.com/pages/The-Walls-Talking-Dog-Alan/170856636309181

Facebook - Successful viral marketing

 Facebook ( www.facebook.com) is an online social networking directory that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

 
The platform enables anyone, anywhere, to build complete applications that members can choose to use. Applications range from photo sharing to graffiti walls and everything in between.

Facebook is not only the leader of social networking service but also viral marketing.
Facebook Ads can reach your target customers and connect with more than 500 million potential customers. On the other hand, it can deepen your relationships with your customers by Facebook Page. Use Facebook "like" button to increase the ad's influence and build a community around your business.

Hence, Facebook have a strong power to share information, it is good to using for online maketing.