Heineken's The Entrance video goes viral

Please click the photo below, enter your birthday and watch the funny video on YouTube by Heineken.

Is it so funny? This is a new Heineken's video ad! (Taiwan special version) Heineken has been making waves in the ad world. This time, Heineken have a private page on YouTube and they made this funny "flash" video on YouTube. This ad has quickly racked up 3 million views (including the original one) due to a clever campaign with additional content on Facebook and YouTube.

“The video focuses on the man’s interactions with all the guests, which are all pretty epic. We see him give an eye back to a rather salty looking sailor, get in a mock duel with a gunslinger, and even shoot some hoops. My favorite had to be the mock karate battle, which had some pretty slick moves to get possession of the Heineken bottle. In the end, our star joins the band on stage, adding in some jazz (yaz) flute, and getting the party really started.” January 14, 2011 | Author Social Trooper

A common Video Marketing Platform – Youtube

Why Youtube ?

Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool.

And why video marketing on Youtube better than traditional TV channel ?

Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.

The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.

What the tips of company when using Youtube for video marketing?

- Keep the company profile in Youtube account real and updated

- Invite and add your business partner or potential customer to subscribe

- share video with e-mail

- using Social Media platform to enhance the share speed : twitter, Facebook

For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.



Panda Cheese "Never say no to panda"

Did you see a panda appear in supermarket or hospital?

Panda Cheese is a product of Egypt .The funny thing is people who say no to Panda Cheese, a naughty panda shows up and ruins their nice day.

Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss. 

Marketers should always develop creative and humor advertisement, and design how to spread via online channels. Facebook is a best way to promote due to relatively low cost and time unlimited.A good example is I got this video via Facebook, since my friends posted it in the wall.

Some offensive advertising - Coca Cola vs Pepsi

As we know, Coca Cola and Pepsi are the competitors, they often create a number of offensive advertising, because those ads are always be banned, therefore, YouTube will become the best channel for these ads.

These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. In fact, will these offensives advertising affect a choice of consumer? Not really. But these types of ads are really success in the viral marketing.

The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?

Viral marketing - Yakult

Yakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.

Let's see one of it's advertisement to recall your memory

When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.

Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.

Yakult's Home page:
http://www.yakult.com.hk/home.htm

Evian 'We're All Babies Inside'

Two years after the worldwide success of “The Roller Babies”, which click rate is over 15,000,000 via Youtube and Facebook, and became one of the best viral video last year. Those babies are cute, do you think so?

In 2011,Evian also offers a new “Live young” experience: The “We’re All Babies Inside”, an interactive music video.Evian would like to show people how it affects on the body and claims its water supports the body's youth.

In this film, men and women are wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. Their individual style and their personality embodying the new strap line of the brand: “Live Young”. 

Evian successfully spread their messages via online channels but how?

First, millions of people have watched the video within 3 months. Second, Evian well used babies be a younger image, match their key message “Live young”. Third,it included “humor” element into the video, most people will interest and share with friends via online channels.

Also, Evian finds a new way to increase sales that those t-shirt which shown in video can be bought online. I am interested to buy one since the print looks cute. Do you want one?
Let check as below link: 
http://www.shop.evian.com/

Golden Fired Chicken: a successfull story of online marketing

 Do you believe the forum can help you to start your own business successfully?

Golden Fired Chicken is a good example to prove the online marketing power.

At 23 November 2010, a golden member 「莎蘭德」（Golden ID：201420）creating  a post , 《[玩命]開舖創業求店名》, at golden forum to ask for opinion about creating a business and a shop name. Many members are interested in this post and it was a hot discussion at the forum.

At last, 「莎蘭德」summarized their opinions and set up a fired chicken shop at Shau Kei Wan one month later.

Moreover, they made a short film of this story and spread on the youtube very soon.

This advertising of short film not only attracts the attention of internet users but also the TV media.

This fervor makes the Golden Fired Chicken enjoy which earn good profit and popularity.

It is  no doubt that video marketing has became a powerful and an influential medium of advertising.

Heineken the Date

Recently, Heineken through Wieden+Kennedy launched its new film, The Date, via its YouTube and Facebook pages. It tries to find fresh ways to flatter the Heinken drinker and showcase the man’s spectrum of skills.

In the video, we can see the pair enter a restaurant via a secret entrance, kicking off a series of encounters between the duo and a colorful cast of characters. The hero saves his girl from a near accident leaving the kitchen, only to impress her with his skills. Finally, they get and enjoy pairs of Heineken. 

I like the story line and characters most since Heineken tries to create great creative adventure as a man should have. The film helps to improve brand image and motivate people emotion. This engages people want to have Heineken and enjoy an exciting experience with Heineken.  

However, it seems focus on men’s market only but not women’s.

I am looking forward the next film by Heineken.


Here is making of The Date:

What Make Video Go Viral?

No doubt that video is one of the best tool for viral marketing, but not all videos go viral. Let me show you few distinct similiarities of most viral videos.

To be unique, memorable or funny:
The video that is interesting and entertaining  are much  more likely to be spread. The below Cadbury's video is one of the best example. The video through these kids funny facial expression and memorable background music make this video goes viral.

Make your description clear and specific:

To best promote your video, you'll want its text description on YouTube to be accurate and interesting. Use descriptive keywords and language that people will find when they search for videos like yours. And use the correct categorizations on YouTube so people will find it.

Try a series of similar videos to build interest:

Sometimes a series of videos works great. The Blendtec Will it Blend? videos are a perfect example.

Viral Message convey - Lotte 2% bottle water

The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

This is a Korean Lotte’s 2% bottled water advertising, the message of the story conveyed to the publicity is overstep than that of the product itself. When the Lotte upload this video on the YouTube, the viewers began share this video thought so many different types of social networking service such as Facebook, email and their own blog.