How Would Be a Successful Viral Marketing?

We have shared many successful viral marketing examples of food and beverage sector in our blog. What are their key successful elements?
After our analyze, we would list out few basic elements of viral marketing.

1. Give away valuable products or services
"Free" is the most powerful word in the world. For instance, "Mini Flash Game"which always comprise company's products and service. As it is free, most customers are willing to play it. If they think the games are interesting, they even will share it to their friends via differenet media such as facebook, twitter, etc. Another example is "Group Buying". Although it is not free, it gives away value to customers. Pls see it: http://spd4290-fnb-marketing.blogspot.com/search/label/Ammeter%20Chan

2. Provide for effortless transfer to others
Virus only spread when they are east to transmit. The medium that carries your marketing message must be easy to transfer and replicate. In addition, you must simplify your marketing message so it can be transitted easily and without degradation.

3. Verify that your website is ready to handle the traffic
Plan for scale so that the success so that you are prepared to handle the increase in traffic and subsequent increase in business.

4. Exploits Behaviors and Needs
Viral marketing is based on being liked by people because either they need it or feel pride in getting associated with it .

What Make Video Go Viral?

No doubt that video is one of the best tool for viral marketing, but not all videos go viral. Let me show you few distinct similiarities of most viral videos.

To be unique, memorable or funny:
The video that is interesting and entertaining  are much  more likely to be spread. The below Cadbury's video is one of the best example. The video through these kids funny facial expression and memorable background music make this video goes viral.

Make your description clear and specific:

To best promote your video, you'll want its text description on YouTube to be accurate and interesting. Use descriptive keywords and language that people will find when they search for videos like yours. And use the correct categorizations on YouTube so people will find it.

Try a series of similar videos to build interest:

Sometimes a series of videos works great. The Blendtec Will it Blend? videos are a perfect example.

What is Video Marketing?

I put video marketing very simply, it is about putting video content and distrubing it widely in the internet in a very focus and structured way. And the way that works, it is because something call Universal Search.

Univeral Search is introduced by google in 2007. It means when you search for something in google, the results come up are not only web pages, including videos. Below is the example, If I type "Ironman" into google, after few web pages, there are two videos clips placed in the middles of page one. If you click on the videos, you can see the latest "Ironman" movie trailer.

I guess you may ask why google is so keen on video?

It is becasue google bought youtube for 1.65 billion US dollars in 2006 and google awares there is explosion and popularity of online video.

Let me show you some statistic:

1. More than 1 billion videos viewed on youtube every day.

2. More than 20 hours of video uploaded to youtube every minute.

3.Businesses spend more on online advertising than on TV.