Basic Tips for Marketing Video Making

Before making your video for marketing, there are few things you should do.

1. Defining Your Target Audience – Your target should be defined and well-known, because there is nothing worse than blind marketing.  Nowadays, billions of video uploaded to the Internet everyday. Therefore, you should fit to your audience need and interest in order to get there attention.

2. Defining Your Message – What  are you trying to tell your viewers? Your brand, new product or etc. Find it out and ensure that you are giving your viewers EXACTLY what they want.

3. Being Unique And Authentic – The more unique you can be the more you will get noticed and form buzz. So that you can get a viral (seen millions of times) effect.  It will be a new and memorable  experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos.

What is Viral Marketing?

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. Find out how you can successfully use Viral Marketing to market your business.

The two main forms of online viral marketing are through passalong-emails or discussions within social networks.

Passalong has worked well for video clips, either where they are attached to the email or where the email contains a link to download the chip.

Social networks play an importance role in influencing perceptions about brands, products and suppliers. Large differences in gender and age on the types of products discussed, but recommendations on restaurants, computers, movies and vehicles are popular in all categories.

Viral Video Marketing, Why Is It So Effective?

What is Video Marketing?

I put video marketing very simply, it is about putting video content and distrubing it widely in the internet in a very focus and structured way. And the way that works, it is because something call Universal Search.

Univeral Search is introduced by google in 2007. It means when you search for something in google, the results come up are not only web pages, including videos. Below is the example, If I type "Ironman" into google, after few web pages, there are two videos clips placed in the middles of page one. If you click on the videos, you can see the latest "Ironman" movie trailer.

I guess you may ask why google is so keen on video?

It is becasue google bought youtube for 1.65 billion US dollars in 2006 and google awares there is explosion and popularity of online video.

Let me show you some statistic:

1. More than 1 billion videos viewed on youtube every day.

2. More than 20 hours of video uploaded to youtube every minute.

3.Businesses spend more on online advertising than on TV.