I'm here @ a striking online cinema

I’m Here is a creative collaboration between Spike Jonze and ABSOLUT VODKA, acknowledging the brand’s position as a pioneering and culture-shaping brand. Now, I’m Here, is globally released on www.imheremovie.com.

I'm Here is a love story about two robots living in Los Angeles. The sad-eyed robot librarian Sheldon leads a lonely and methodical life, until he one day meets Francesca, a creative and free-spirited female robot. Robot romance develops and the story is just as beautiful as it is unpredictable.

On www.imheremovie.com, everyday has 5,000 viewers sign in and enjoy the movic. Although the ABSOLUT's product don't appear in the movic, people see its brand name. Also, it get lots of media coverage and linkage to its company website. Therefore, it is a successful integration between PR event, video and online marketing.

Here is the trailer of the movic
 

For the whole 30-minute film, please go to www.imheremovie.com

Basic Tips for Marketing Video Making

Before making your video for marketing, there are few things you should do.

1. Defining Your Target Audience – Your target should be defined and well-known, because there is nothing worse than blind marketing.  Nowadays, billions of video uploaded to the Internet everyday. Therefore, you should fit to your audience need and interest in order to get there attention.

2. Defining Your Message – What  are you trying to tell your viewers? Your brand, new product or etc. Find it out and ensure that you are giving your viewers EXACTLY what they want.

3. Being Unique And Authentic – The more unique you can be the more you will get noticed and form buzz. So that you can get a viral (seen millions of times) effect.  It will be a new and memorable  experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos.

Successful Strategy of M&M

Do you remember the genius Mr. Red, shy Mr. Yellow and sweet Ms. Green? They are all M&M's characters. I think most of you can remember their video, in the Internet or at TV. Why M&M’s video success? There mainly are two reasons.

1.      Unique characters – M&M give each character a unique attribute, appearance and even hobbies. It makes the audiences easier to identify and differentiate their video. Also, the unique character usually easier to cater audience’s attention.

2.      Crossover – M&M’s video always link with others which their audiences interested in, for example, the hot and famous movie. It can catch the audiences eyes, and get advantage from the crossover events or characters.

The following are some example of M&M’s video.