Showing posts with label Adrian Tsang. Show all posts
Showing posts with label Adrian Tsang. Show all posts

Sunday, July 24, 2011

Google Plus

Google Plus’ birth gathered many speculations from the users, and since one of its purpose is to rival the leading social media site Facebook, excitement arose everyone. But what is this news that employees from Facebook gathered around Google+ and signed up? Well, let us not forget that maybe some of them just wanted to snoop around. Currently, Facebook has 750 million users as of the current date and Google is aimed at surpassing that number if not level with them.

Although Google+ is still in testing and trial process. It will be an exciting race for both Social Media giants, apparently, the race is on. Whatever is the reason why Facebook employees gathered around the new social media site, is giving Google+ the heads up in numbers. They are obviously helping Google+ reach their goal. For curiosity’s sake, we will go ahead and post the names of the Facebook guys that you can find in Google+ and possibly follow.

Saturday, July 9, 2011

McDonald's Interactive Gaming Billboard 2

Once I discovered the McDonald's Interactive pick & play Gaming Billboard. I found some "picture shooting games" are also using the big billboard to achieve the viral marketing purpose.


One is created by DDB Stockholm in 2010, this clever and simple interactive billboard game for McDonald's. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's. This has more upside than the interactive McDonald's board in Piccadilly Circus that just made you look like a jackass.


Another one is an interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations. This interactive McDonald's billboard is certainly entertaining the tourists in Piccadilly Circus.

Although it may not as funny as the pick & play game, or your may think that it's not much interactive. If you imagine those people post the pictures on Facebook, Flickr or other interactive website, how large the feedback will be. Everyone will ask where is it or what is that, and the answer is "It's a McDonald billboard in Piccadilly Circus!"

McDonald's Interactive Gaming Billboard - Pick n' play!

Let me show you an example of viral marketing that using by a famous Food & Beverage company - McDonald.

DDB Stockholm recently ran a cool interactive billboard for McDonald’s that allows people a game of pong with their smartphones using app-free geolocation technology. Users in the general area have the ability to log on to the website and control the billboard. Players who last for more than 30 seconds win McDonald’s coupons.


The marketing campaign really engage customers by using viral marketing idea. Unfortunately, it's in Europe, really hope that it may appear in Hong Kong some day. Whatever, you may download the app now on iTunes http://goo.gl/KmQd7