Heineken's The Entrance video goes viral

Please click the photo below, enter your birthday and watch the funny video on YouTube by Heineken.

Is it so funny? This is a new Heineken's video ad! (Taiwan special version) Heineken has been making waves in the ad world. This time, Heineken have a private page on YouTube and they made this funny "flash" video on YouTube. This ad has quickly racked up 3 million views (including the original one) due to a clever campaign with additional content on Facebook and YouTube.

“The video focuses on the man’s interactions with all the guests, which are all pretty epic. We see him give an eye back to a rather salty looking sailor, get in a mock duel with a gunslinger, and even shoot some hoops. My favorite had to be the mock karate battle, which had some pretty slick moves to get possession of the Heineken bottle. In the end, our star joins the band on stage, adding in some jazz (yaz) flute, and getting the party really started.” January 14, 2011 | Author Social Trooper

Heineken the Date

Recently, Heineken through Wieden+Kennedy launched its new film, The Date, via its YouTube and Facebook pages. It tries to find fresh ways to flatter the Heinken drinker and showcase the man’s spectrum of skills.

In the video, we can see the pair enter a restaurant via a secret entrance, kicking off a series of encounters between the duo and a colorful cast of characters. The hero saves his girl from a near accident leaving the kitchen, only to impress her with his skills. Finally, they get and enjoy pairs of Heineken. 

I like the story line and characters most since Heineken tries to create great creative adventure as a man should have. The film helps to improve brand image and motivate people emotion. This engages people want to have Heineken and enjoy an exciting experience with Heineken.  

However, it seems focus on men’s market only but not women’s.

I am looking forward the next film by Heineken.


Here is making of The Date:

Successful viral video marketing - Budweiser

I discovered an interesting and surprise video about a world-wide well known brand – Budweiser which a best sell beer in USA. They are using many video for their marketing to promote the product (Bud Light and Bud ICE) though youtube. It is over a thousand videos about Budweiser in youtube since 2006 and accumulate over a ten million view of their video.

You may ask why they using youtube to promote their products?

Because their target customer is youngster which like searching and browsing information form internet.

And they partner with a popular Chinese video-sharing site, Tudou.com (土豆網) for a user-generated online video contest. The contest encourages users to suggest ideas for their advertising form 2010.  

Let see the reference as below which they over a million views in youtube.

Best Budlight Commercial Ever - Beer & Porn

Hilarious Budweiser Commercial

And the video in Tudou(土豆網) : 
http://www.tudou.com/programs/view/KVTSaBogLts/

After seeing two of these video, you may think the content of video make you have a smile after that. But some people may argue the content which have porn or sex issue that will affect their family or child.

However, Budweiser is success which they create a noise around their product.

Award viral video about beer

I think most people is watch a video in youtube about Diet-coke with Mentos. 

After the video posted, it make a big buzz which has 60 million views over the world. Is it success for the company of Coca-cola and Mentos ? I think yes, as I have tried to do this before.

And how a beer with Mentos ? What will happen about this combination ?

This beer video got a best viral video award at 2007 in England.

The successful in this video is the marketing department and the agency of this beer company - Tetley's which a brand of Carlsberg is. Because they are quick respone that coca-cola with mentos video posted at 2006 then this video also posted in 2006 and get the award.

They try to put the same idea and present in a Exaggeration way, I am so surprise why they can combine this idea.

As a good viral video that need create a buzz for the audience and user. Then spread out a message which they known or seen that easy for remember. Tetley’s beer video is success in get the resonance before audience and user saw the video of Diet-coke + mentos

So if “San Miguel” beer which a Hong Kong brand use the same idea, will it success?