Showing posts with label McDonald. Show all posts
Showing posts with label McDonald. Show all posts

Thursday, July 14, 2011

Anti-Mcdonald's Flash Game

Did you play a flash game which called anti-advergames?

Anti-advergames, are online games that target companies and corporations and take an activist position against such promotion of companies, products and viewpoints. They are the opposite of advergames. These games encourage players to question the motives, morals and social values of the companies they target.

The McDonald's Videogame is a good example of Anti-advergames.

It is an online game created by the Italian company La Molleindustria.
The McDonald's Video Game is a parody of the business practices of McDonald's, taking a tycoon style business operation game. The game presents the player with four views, the farmland, the slaughterhouse, the restaurant, and the corporate, and through each of these views, decisions can be made which will affect the fate of the player's company. 

In the game, the player plays the role of a McDonald's CEO, choosing whether or not to feed the player's cows, or plow over rainforests, or feed the player's cows to other cows. The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.

Actually, it reflects the fact how Mc Donald’s affected the environment in the Earth already. People can understand and identify what should they do immediately, such as do not eat in Mc Donald’s.
I promise I will do so.

It is a good way to spread anti message and draw attention via a funny flash game.Let’s play together. http://www.mcvideogame.com/index-eng.html

Saturday, July 9, 2011

McDonald's Interactive Gaming Billboard 2

Once I discovered the McDonald's Interactive pick & play Gaming Billboard. I found some "picture shooting games" are also using the big billboard to achieve the viral marketing purpose.


One is created by DDB Stockholm in 2010, this clever and simple interactive billboard game for McDonald's. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's. This has more upside than the interactive McDonald's board in Piccadilly Circus that just made you look like a jackass.


Another one is an interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations. This interactive McDonald's billboard is certainly entertaining the tourists in Piccadilly Circus.

Although it may not as funny as the pick & play game, or your may think that it's not much interactive. If you imagine those people post the pictures on Facebook, Flickr or other interactive website, how large the feedback will be. Everyone will ask where is it or what is that, and the answer is "It's a McDonald billboard in Piccadilly Circus!"

McDonald's Interactive Gaming Billboard - Pick n' play!

Let me show you an example of viral marketing that using by a famous Food & Beverage company - McDonald.

DDB Stockholm recently ran a cool interactive billboard for McDonald’s that allows people a game of pong with their smartphones using app-free geolocation technology. Users in the general area have the ability to log on to the website and control the billboard. Players who last for more than 30 seconds win McDonald’s coupons.


The marketing campaign really engage customers by using viral marketing idea. Unfortunately, it's in Europe, really hope that it may appear in Hong Kong some day. Whatever, you may download the app now on iTunes http://goo.gl/KmQd7