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Heineken's The Entrance video goes viral

Please click the photo below, enter your birthday and watch the funny video on YouTube by Heineken.

Is it so funny? This is a new Heineken's video ad! (Taiwan special version) Heineken has been making waves in the ad world. This time, Heineken have a private page on YouTube and they made this funny "flash" video on YouTube. This ad has quickly racked up 3 million views (including the original one) due to a clever campaign with additional content on Facebook and YouTube.

“The video focuses on the man’s interactions with all the guests, which are all pretty epic. We see him give an eye back to a rather salty looking sailor, get in a mock duel with a gunslinger, and even shoot some hoops. My favorite had to be the mock karate battle, which had some pretty slick moves to get possession of the Heineken bottle. In the end, our star joins the band on stage, adding in some jazz (yaz) flute, and getting the party really started.” January 14, 2011 | Author Social Trooper

Email Viral Marketing

For the past little while we have been engaged in email viral marketing. What is email viral marketing? Some kind of nasty computer virus? In fact, it's actually a very cost effective and legitimate way of getting the word out. It works pretty simply actually.

Step 1: You send out an email to your email list inviting them to participate in a contest.

Step 2: Your contest encourages recipients to send emails to friends, family and colleagues to sign-up for the contest. The more people that they email and who sign-up, the more entries they receive into the contest.

So if I email dozens of friends and then 16 register for the contest, I would receive 16 entries into the contest. The more people I refer and who register, the more entries I receive.

Step 3: Step back and watch the contest grow. Just like a virus, your friends are incited to email others and so on and so forth. Now all of sudden you have just created something viral.

Some offensive advertising - Coca Cola vs Pepsi

As we know, Coca Cola and Pepsi are the competitors, they often create a number of offensive advertising, because those ads are always be banned, therefore, YouTube will become the best channel for these ads.

These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. In fact, will these offensives advertising affect a choice of consumer? Not really. But these types of ads are really success in the viral marketing.

The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?

Example of viral marketing - Facebook

Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70^th Anniversary activity.

In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. 

On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.

Black and White Milk Facebook Fan Page:

http://www.facebook.com/BlackandWhite.HK

Subservient Chicken - Burger King

Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.

Subservient Chicken (Burger King)

http://www.subservientchicken.com

This website launched in 2004 and racking up an amazing 46 million views in the first week Subservient Chicken is deserving of a place on any viral marketing list.

The site, at subservientchicken.com, features a chicken-suit-garbed human embodying the classic BK tagline, “Have it your way.” In a nod to adult “cam” sites, users type in commands and the bird obeys. Visitors are eating it up — and, Burger King hopes, consuming large quantities of its TenderCrisp chicken sandwich as well. The site is part of an integrated campaign for the new product.

“It was important to us to get to the elusive adults in their early twenties and thirties, the 18- to 34-year-old men, the so-called missing men who aren’t watching TV,” said Blake Lewis, a spokesperson for Burger King, which is controlled by Texas Pacific Group. “This audience embraces the Internet.” Lewis said the site got 46 million visits between its launch Wednesday, April 7 and the following Wednesday.

Viral Message convey - Lotte 2% bottle water

The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

This is a Korean Lotte’s 2% bottled water advertising, the message of the story conveyed to the publicity is overstep than that of the product itself. When the Lotte upload this video on the YouTube, the viewers began share this video thought so many different types of social networking service such as Facebook, email and their own blog.

Facebook - Successful viral marketing

 Facebook ( www.facebook.com) is an online social networking directory that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

 
The platform enables anyone, anywhere, to build complete applications that members can choose to use. Applications range from photo sharing to graffiti walls and everything in between.

Facebook is not only the leader of social networking service but also viral marketing.
Facebook Ads can reach your target customers and connect with more than 500 million potential customers. On the other hand, it can deepen your relationships with your customers by Facebook Page. Use Facebook "like" button to increase the ad's influence and build a community around your business.

Hence, Facebook have a strong power to share information, it is good to using for online maketing.

What is Viral Marketing?

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. Find out how you can successfully use Viral Marketing to market your business.

The two main forms of online viral marketing are through passalong-emails or discussions within social networks.

Passalong has worked well for video clips, either where they are attached to the email or where the email contains a link to download the chip.

Social networks play an importance role in influencing perceptions about brands, products and suppliers. Large differences in gender and age on the types of products discussed, but recommendations on restaurants, computers, movies and vehicles are popular in all categories.

Viral Video Marketing, Why Is It So Effective?

Icy Ice Icey

Hello! I'm Icey. I am an active person, usually I like to read, Internet, blogging, sleeping and watching drama, but I like to play outside for sailing on hoilday!

This summer, we have no long vacations, no sun and the beach, we are faced with only coursework, but fortunately this semester's class is not boring, I met many classmates and I am interested in learning something about internet, so, luckily, I had a very substantial summer!