Wall’s have been making sausage since 1786 and provide perfect and tasty sausage to people.
Recently, Wall’s introduced a miniature talking dog, called Alan, as outlet for men’s feelings to being served Wall’s sausages. Alan will be lending a 'voice' to men who find it difficult to express moments of appreciation.
Wall’s well used a talking dog character as part of an integrated campaign to create a new generation of fans of the brand. Actually, most people like Alan, is lovely and funny character. A memorable character helps brand establish a positive images and remember easily. Wall’s did it successfully.
Unfortunately, I want to try Wall’s but unable to buy in HK now.
Let’s be a fan of Alan, I am one of them too.
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