I am going to introduce one of well known brand of Bakery - Koi Kei Bakery and how they use viral markeing to promote their product?
Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.
Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products
There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.
How do you think for the video? Let's see.
Youtube
Home page
http://www.koikei.com/ads.php?vid=4
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