Another example using viral marketing for local brand - Hui Lau Shan.
When you click the "玩樂在線" in their homepage, you can see that it enable you to design your own e-card in it's page. It's one kind of viral marketing and it enable you to forward your message to your friends and It can generate the awareness via your creative e-cards.
Besides, Hui Lau Shan also has it's brand page in facebook. If you click the "like" button and wirte down the your information to them, you will have chances to get the coupons and gifts from them. People like to have jetso without using any effort, so it's quite successful to attract the customers in this way.
As people need to visit their page regularly to know who can get the prizes, people would always have their brand in their mind and keep in touch with the brand.
It also have so e-coupon inside and you can forward the e-coupon to your friend via social network place.
Please find the link for it's homepage:
http://www.hkhls.com/index.aspx
Thursday, July 14, 2011
A common Video Marketing Platform – Youtube
Why Youtube ?
Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool.
And why video marketing on Youtube better than traditional TV channel ?
Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.
The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.
What the tips of company when using Youtube for video marketing?
- Keep the company profile in Youtube account real and updated
- Invite and add your business partner or potential customer to subscribe
- share video with e-mail
- using Social Media platform to enhance the share speed : twitter, Facebook
For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.
Wednesday, July 13, 2011
Panda Cheese "Never say no to panda"
Did you see a panda appear in supermarket or hospital?
Panda Cheese is a product of Egypt .The funny thing is people who say no to Panda Cheese, a naughty panda shows up and ruins their nice day.
Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss.
Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss.
Marketers should always develop creative and humor advertisement, and design how to spread via online channels. Facebook is a best way to promote due to relatively low cost and time unlimited.A good example is I got this video via Facebook, since my friends posted it in the wall.
Email Viral Marketing
For the past little while we have been engaged in email viral marketing. What is email viral marketing? Some kind of nasty computer virus? In fact, it's actually a very cost effective and legitimate way of getting the word out. It works pretty simply actually.
Step 1: You send out an email to your email list inviting them to participate in a contest.
Step 2: Your contest encourages recipients to send emails to friends, family and colleagues to sign-up for the contest. The more people that they email and who sign-up, the more entries they receive into the contest.
So if I email dozens of friends and then 16 register for the contest, I would receive 16 entries into the contest. The more people I refer and who register, the more entries I receive.
Step 3: Step back and watch the contest grow. Just like a virus, your friends are incited to email others and so on and so forth. Now all of sudden you have just created something viral.
Some offensive advertising - Coca Cola vs Pepsi
As we know, Coca Cola and Pepsi are the competitors, they often create a number of offensive advertising, because those ads are always be banned, therefore, YouTube will become the best channel for these ads.
These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. In fact, will these offensives advertising affect a choice of consumer? Not really. But these types of ads are really success in the viral marketing.
The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?
Viral marketing - Yakult
Yakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.
Let's see one of it's advertisement to recall your memory
When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.
Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.
Yakult's Home page:
http://www.yakult.com.hk/home.htm
Let's see one of it's advertisement to recall your memory
When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.
Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.
Yakult's Home page:
http://www.yakult.com.hk/home.htm
Example of viral marketing - Facebook
Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70th Anniversary activity.
Black and White Milk Facebook Fan Page:
In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium.
On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.
Black and White Milk Facebook Fan Page:
A bad case of viral marketing about Salt in China
A salt company in China has spread out a SMS message that salt can fight radiation. After that, queued of buying salt is appear in whole China. Then viral to the Hong Kong which also appear queued of buying salt.
Local and Foreign news has reported this news. Then become well-known over the world. After that, China and Hong Kong government need to have a speech to correct the message is not true.
蘋果日報 - 2011-03-18 - 中港澳盲搶鹽
Japan Radiation Fears Spark Salt Run in China by NTDTV in New York
In a marketing view, this salt company has a good marketing sense. And have a creativity message (rumors) and using a right tool (SMS) which most using for communication in China to delivery their message. But they also create a panic to the market. And need government help to solve this case.
So be a smart marketer which want to using viral marketing must be creative and using a right tool and no panic (ethics) to the market.
Tuttimelon –sold 100000 set coupon by well using the internet promotion platform
Group buying is becoming a popular internet shopping channel, and It attract more then 20000 Facebook fans and 45000 people to subscribe and visit their website . They are used to purchase their coupon daily
One of the advantage of using this channel for promotion is the Tuttimelon can draw the Customer attection successfully . In Fact , they sold 100000 set coupon in a very short period , it is not only earn a profit , but it is alos building up their brand name .
Group buying provides a good chance for Tuttimelon to develop their a business , it becomes a famous yogurt in Hong Kong , Many people will be being their fans and share their experience in their blog actively
"出親尖咀食飯最主要o既都係想去 The One 食 Tuttimelon 做飯後甜品先真. 再加上最近團購左 Tuttimelon 的 cash coupon, 當晚食完霞飛就順便出去兌換埋. 好抵呀今次o既 coupon $15元當 $40元使 ~ 所以唔好蝕底一次過買左30張, 不過我相信我地食得咁密, 應該唔使一陣就會用晒! "
This successful case manifested the power of internet marketing which help company business to attract customers and helps company pass out their messages efficiently
Tuesday, July 12, 2011
Jetdaisuke Channel – power of “Word of mouth”?!
“Mr. Daisuke” is not a superstar but it just a normal person like you and me. He is interested to try all innovative products and love to share the feeling and ideas after testing.
His video have no beautiful background, no any sound effect, or any famous idol. there are a common boy to share his experience during the recording vido . But it attracts 600,000 person-times to read and 30,000 people to subscribe for his video. Some audiences would like to try or buy the products after watching his video.
" 同場加映，jetdaisuke 飲highball，第一啖飲完個樣唔湯唔水勁爆笑，
仲要飲足四啖先諗到有咩野講，搞到好想買罐來飲下，
究竟有無咁難飲？"
It is because people believe his comments are reliable and neutral . It is no point for him to advertise with his pure background. It seems that it is a bit danger , because there would be a negative impact to the product when his comment is bad. That’s proving that it is not easy to control the influence of the power of " word of month "
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