iPhone & Android Apps for promotion

Smart phone is a trend, especially iPhone & Android. Most youngster and business may have one of this or both. And the advantages of iPhone & Android smart phone have much application software (apps) for using which can suitable the owner style.

So using app in marketing become common now. And most company starts to develop their company apps. Why need develop the apps for smart phone. It is because the number of user in iPhone & Android are increasing. If an apps are useful, have benefit and make more convenience for the user, it will be increase the download in the apple store or android market. Then will be increase the brand awareness to the user.

Pizza hut is a example. They develop the apps in especially for each country, such as in Hong Kong and USA …etc. The apps let the user can order the food in anywhere. It makes user more convenience.

 

However, something must pay attention. It is about information of the company products or services are the latest updated and all functions are workable . If not, will enhance the bad comment of the apps then will no user to download. Also, marketer or PR must need to handle it asap.

Chinese milk「舒化奶」in Transformer 3

Transformaer 3 acculmate 500 million dollars income over the world and over 10 millions audience to see this movie. As the Yili (伊利集團) place the product in that will be enhance the product「舒化奶」over the world. But the cost of this placement is 60 million dollars per second and it appear in the movie is 10 seconds.

Product of 「舒化奶」ref. :

http://www.yili.com/product/liquid_milk/pro_intro/gdn.shtml

That a good product placement of Chinese box milk「舒化奶」in a favourite movie Transformer 3.

Anti-Mcdonald's Flash Game

Did you play a flash game which called anti-advergames?

Anti-advergames, are online games that target companies and corporations and take an activist position against such promotion of companies, products and viewpoints. They are the opposite of advergames. These games encourage players to question the motives, morals and social values of the companies they target.

The McDonald's Videogame is a good example of Anti-advergames.

It is an online game created by the Italian company La Molleindustria.

The McDonald's Video Game is a parody of the business practices of McDonald's, taking a tycoon style business operation game. The game presents the player with four views, the farmland, the slaughterhouse, the restaurant, and the corporate, and through each of these views, decisions can be made which will affect the fate of the player's company. 

In the game, the player plays the role of a McDonald's CEO, choosing whether or not to feed the player's cows, or plow over rainforests, or feed the player's cows to other cows. The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.

Actually, it reflects the fact how Mc Donald’s affected the environment in the Earth already. People can understand and identify what should they do immediately, such as do not eat in Mc Donald’s.

I promise I will do so.

It is a good way to spread anti message and draw attention via a funny flash game.Let’s play together. http://www.mcvideogame.com/index-eng.html

How I think a success of viral video marketing campaign

Viral video marketing campaign is so common now, especially for targeting young customer. Most company uses this method which wants to achieve the brand, product or service awareness. 

But how to achieve and how is a success viral video marketing campaign? Let start form some explanation
Viral marketing means spread a message of products or services which let customer has awareness, just like using word-of-mouth which is a common method. And now can use a social media tool – Facebook to share.
Video marketing means use a video to speak out a product or services though different channels which most use the youtube. If the heading of video is related to SEO wording which can enhance the video be seen when people searching.

An a viral video marketing campaign simple expansion is using a video which the content is about product or service then spread or share in a short time different online platform, such as facebook..etc.

The important elements of a success viral marketing campaign with video are creative and can make the buzz which word-of-mouth marketing. If have a good or bad buzz that the campaign for awareness is success. And how to handle if occur bad buzz that need related to the marketer or PR response. Then use Facebook to share video to friends or fans which can increase the speed of spread, such as my previous post, Budweiser. However, the production cost of video may be higher.

Finally, in my own view of this assignment for viral video marketing that has a very important element should be included that is Creative. A creative video which make audience have a smile or surprise, most related to lifestyle and a easy remember slogan will be enhance the success.

For example:
Kee Wah Bakery is a Hong Kong Traditional Chinese Bakery Brand. And have a Slogan “Hong Kong have own Souvenirs”  for their ad which is creative. If the marketing of Kee Wah posting their TV ad in youtube (already posted but lower rate of view and in Chinese version) with english version and send e-mail or or using facebook spread out to foreign customer.
Also using the keyword of “Hong Kong gifts” or “Hong Kong souvenir” for the heading of video in youtube and invitie to subscribe. Then may increase the sales of their products.

香港廣告: kee wah 奇華餅家(香港終於有手信)2006

Basic Tips for Marketing Video Making

Before making your video for marketing, there are few things you should do.

1. Defining Your Target Audience – Your target should be defined and well-known, because there is nothing worse than blind marketing.  Nowadays, billions of video uploaded to the Internet everyday. Therefore, you should fit to your audience need and interest in order to get there attention.

2. Defining Your Message – What  are you trying to tell your viewers? Your brand, new product or etc. Find it out and ensure that you are giving your viewers EXACTLY what they want.

3. Being Unique And Authentic – The more unique you can be the more you will get noticed and form buzz. So that you can get a viral (seen millions of times) effect.  It will be a new and memorable  experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos.

Viral marketing - Hui Lau Shan

Another example using viral marketing for local brand - Hui Lau Shan.

When you click the "玩樂在線" in their homepage, you can see that it enable you to design your own e-card in it's page. It's one kind of viral marketing and it enable you to forward your message to your friends and It can generate the awareness via your creative e-cards.

Besides, Hui Lau Shan also has it's brand page in facebook. If you click the "like" button and wirte down the your information to them, you will have chances to get the coupons and gifts from them. People like to have jetso without using any effort, so it's quite successful to attract the customers in this way.

As people need to visit their page regularly to know who can get the prizes, people would always have their brand in their mind and keep in touch with the brand.

It also have so e-coupon inside and you can forward the e-coupon to your friend via social network place.
Please find the link for it's homepage:
http://www.hkhls.com/index.aspx

A common Video Marketing Platform – Youtube

Why Youtube ?

Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool.

And why video marketing on Youtube better than traditional TV channel ?

Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.

The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.

What the tips of company when using Youtube for video marketing?

- Keep the company profile in Youtube account real and updated

- Invite and add your business partner or potential customer to subscribe

- share video with e-mail

- using Social Media platform to enhance the share speed : twitter, Facebook

For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.



Panda Cheese "Never say no to panda"

Did you see a panda appear in supermarket or hospital?

Panda Cheese is a product of Egypt .The funny thing is people who say no to Panda Cheese, a naughty panda shows up and ruins their nice day.

Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss. 

Marketers should always develop creative and humor advertisement, and design how to spread via online channels. Facebook is a best way to promote due to relatively low cost and time unlimited.A good example is I got this video via Facebook, since my friends posted it in the wall.

Email Viral Marketing

For the past little while we have been engaged in email viral marketing. What is email viral marketing? Some kind of nasty computer virus? In fact, it's actually a very cost effective and legitimate way of getting the word out. It works pretty simply actually.

Step 1: You send out an email to your email list inviting them to participate in a contest.

Step 2: Your contest encourages recipients to send emails to friends, family and colleagues to sign-up for the contest. The more people that they email and who sign-up, the more entries they receive into the contest.

So if I email dozens of friends and then 16 register for the contest, I would receive 16 entries into the contest. The more people I refer and who register, the more entries I receive.

Step 3: Step back and watch the contest grow. Just like a virus, your friends are incited to email others and so on and so forth. Now all of sudden you have just created something viral.

Some offensive advertising - Coca Cola vs Pepsi

As we know, Coca Cola and Pepsi are the competitors, they often create a number of offensive advertising, because those ads are always be banned, therefore, YouTube will become the best channel for these ads.

These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. In fact, will these offensives advertising affect a choice of consumer? Not really. But these types of ads are really success in the viral marketing.

The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?