Sunday, July 3, 2011
Viral Message convey - Lotte 2% bottle water
The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
This is a Korean Lotte’s 2% bottled water advertising, the message of the story conveyed to the publicity is overstep than that of the product itself. When the Lotte upload this video on the YouTube, the viewers began share this video thought so many different types of social networking service such as Facebook, email and their own blog.