Successful Strategy of M&M

Do you remember the genius Mr. Red, shy Mr. Yellow and sweet Ms. Green? They are all M&M's characters. I think most of you can remember their video, in the Internet or at TV. Why M&M’s video success? There mainly are two reasons.

1.      Unique characters – M&M give each character a unique attribute, appearance and even hobbies. It makes the audiences easier to identify and differentiate their video. Also, the unique character usually easier to cater audience’s attention.

2.      Crossover – M&M’s video always link with others which their audiences interested in, for example, the hot and famous movie. It can catch the audiences eyes, and get advantage from the crossover events or characters.

The following are some example of M&M’s video.