Saturday, July 9, 2011

McDonald's Interactive Gaming Billboard - Pick n' play!

Let me show you an example of viral marketing that using by a famous Food & Beverage company - McDonald.

DDB Stockholm recently ran a cool interactive billboard for McDonald’s that allows people a game of pong with their smartphones using app-free geolocation technology. Users in the general area have the ability to log on to the website and control the billboard. Players who last for more than 30 seconds win McDonald’s coupons.

The marketing campaign really engage customers by using viral marketing idea. Unfortunately, it's in Europe, really hope that it may appear in Hong Kong some day. Whatever, you may download the app now on iTunes

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